//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand loyalty
39
Markentreue
39
Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
24
Konsumentenverhalten
24
Markenführung
22
Brand
17
Markenartikel
17
Brand image
16
Markenimage
16
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
5
Social web
5
Emotion
4
Hotel industry
4
Hotellerie
4
USA
4
Customer retention
3
Kundenbindung
3
United States
3
B-to-B-Marketing
2
Brand attachment
2
Brand identification
2
Brand passion
2
Business-to-business marketing
2
Consumer behavior
2
Customer loyalty
2
Emotional brand attachment
2
Hotels
2
Kaufentscheidung
2
Lieferantenmanagement
2
Meta-Analyse
2
Meta-analysis
2
Performance measurement
2
Performance-Messung
2
Purchase decision
2
Selbstevaluation
2
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Han, Heesup
2
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Ashman, Rachel
1
Astakhova, Marina
1
Bartikowski, Boris
1
Ben Khelil, Haykel
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Brach, Simon
1
Chang, Shu-Hao
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Coelho, Arnaldo
1
Cronin, J. J.
1
De Villiers, Rouxelle
1
Desveaud, Kathleen
1
Dinca, Alexandra
1
Eisend, Martin
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gavard-Perret, Marie-Laure
1
Gupta, Suraksha
1
Haryanto, Jony Oktavian
1
Hemsley-Brown, Jane
1
Hultman, Magnus
1
Hwang, Jinsoo
1
Ishaq, Muhammad Ishtiaq
1
Jayawardhena, Chanaka
1
Jin, Zhongqi
1
Kim, Jinkyung Jenny
1
Kitchen, Philip J.
1
Lee, Jin-soo
1
Lin, Chia-Wu
1
Lin, Jin-An
1
Liu, Martin
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
Journal of business research : JBR
The journal of product & brand management
25
Journal of retailing and consumer services
24
The journal of brand management : an international journal
20
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
The Lahore journal of business
3
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
9
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->