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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Customer value"
~subject:"Markenführung"
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Customer value
Markenführung
Measurement
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Messung
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Consumer behaviour
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Scale development
19
Customer satisfaction
14
Kundenzufriedenheit
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Akrout, Houcine
1
Albrecht, Arne K.
1
Bartier, Anne-Laure
1
Bartikowski, Boris
1
Beverland, Michael B.
1
Blocker, Christopher P.
1
Bruhn, Manfred
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Cadogan, John W.
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Dalci, Ilhan
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Ford, John B.
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Friedman, Mike
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Fuduric, Morana
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Ishaq, Muhammad Ishtiaq
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Jahanvi, Jahanvi
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Khan, Imran
1
Kosan, Levent
1
Luce, Fernando Bins
1
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1
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Mrad, Mona
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Ndhlovu, Thinkwell
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Sarwar, Huma
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Sharma, Meenakshi
1
Silveira, Cleo Schmitt
1
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1
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International journal of contemporary hospitality management
Journal of business research : JBR
The journal of brand management : an international journal
13
The journal of product & brand management
7
SpringerLink / Bücher
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Gabler Edition Wissenschaft
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of targeting, measurement and analysis for marketing
3
MSI reports : working paper series
3
Brand management ; Vol. 2
2
Corporate reputation review : an international journal
2
Gabler Research
2
Global business review
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
Journal of customer behaviour
2
Journal of destination marketing & management
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
A focused issue on the marketing process in organizational competence
1
Acta Wexionensia
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Aufbruch : Ingredient Branding schafft Werte
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal ; BIJ
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Consumer brand relationships : meaning, measuring, managing
1
Creating and managing superior customer value
1
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ECONIS (ZBW)
15
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
3
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
4
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
5
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
6
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
7
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
8
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
9
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
10
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
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