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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing island destinations : concepts and cases"
~isPartOf:"Tourism planning & development"
~source:"econis"
~subject:"Markenführung"
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Search: subject_exact:"Fremdenverkehrsmarketing"
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Markenführung
Tourism marketing
140
Tourismusmarketing
140
Tourism industry
69
Tourismuswirtschaft
69
Tourism
66
Tourismus
66
Destination management
65
Destinationsmanagement
65
Holiday behaviour
50
Urlaubsverhalten
50
Tourism destination
24
Tourismusregion
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
17
Markenimage
17
Tourism policy
17
Tourismuspolitik
17
Stakeholder
15
Designation of origin
13
Herkunftsbezeichnung
13
Customer satisfaction
11
Kundenzufriedenheit
11
Gastgewerbe
10
Hospitality industry
10
Internet marketing
10
Beziehungsmarketing
9
Insel
9
Island
9
Online-Marketing
9
Relationship marketing
9
Brand management
8
China
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Cultural heritage
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Destination image
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Gastronomie
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Bozkurt, Sıddık
1
Cao, Xinyue
1
Chen, Joseph
1
Chi, Christina G.
1
Chi, Hsin-Kuang
1
Ding, Li
1
Ekinci, Yuksel
1
Gligor, David
1
Gursoy, Dogan
1
Haartsen, Tialda
1
Hu, JiaJing
1
Huan Minh Nguyen
1
Huang, Kuo-Chung
1
Japutra, Arnold
1
Jeuring, Jelmer Hendrik Gerard
1
Jiang, Caifen
1
Khodadadi, Masood
1
Liu, Yan
1
Molinillo, Sebastian
1
Parrey, Shakir Hussain
1
Qu, Hailin
1
Qu, Zhirui
1
Raisinghani, Manju
1
Rather, Raouf Ahmad
1
Russo, Ivan
1
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International journal of contemporary hospitality management
Journal of retailing and consumer services
Marketing island destinations : concepts and cases
Tourism planning & development
Tourism management : research, policies, practice
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of travel and tourism marketing
21
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Journal of destination marketing & management
10
Journal of vacation marketing
10
Journal of vacation marketing : an international journal
9
Tourism management perspectives : TMP
9
International journal of leisure and tourism marketing : IJLTM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Enlightening tourism : ET ; a pathmaking journal
7
Journal of hospitality and tourism insights
7
Cogent business & management
6
Journal of business research : JBR
6
Tourism review
5
Journal of marketing management : MM
4
The journal of product & brand management
4
Tourism and hospitality research : THR
4
Tourism and hospitality research : the surrey quarterly review
4
European research studies
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Journal of hospitality marketing & management
3
Marketing intelligence & planning
3
Schriftenreihe der School of International Business, Internationaler Studiengang für Tourismusmanagement (ISTM)
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Annals of tourism research : ATR ; a social sciences journal
2
Baltic Journal of Economic Studies
2
Benchmarking : an international journal
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
European journal of marketing
2
European research on management and business economics
2
International journal of Indian culture and business management : IJICBM
2
International review on public and non-profit marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of tourism, sustainability and well-being
2
Marketing theory
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ECONIS (ZBW)
Showing
1
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8
of
8
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articles prioritized
date (newest first)
date (oldest first)
1
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Rather, Raouf Ahmad
;
Raisinghani, Manju
;
Gligor, David
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372550
Saved in:
2
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
3
Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li
;
Jiang, Caifen
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344
Saved in:
4
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
5
Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang
;
Huang, Kuo-Chung
;
Huan Minh Nguyen
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
Saved in:
6
Challenges of branding Iran : perspectives of Iranian tourism suppliers
Khodadadi, Masood
- In:
Tourism planning & development
16
(
2019
)
1
,
pp. 112-117
Persistent link: https://www.econbiz.de/10012174499
Saved in:
7
Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jeuring, Jelmer Hendrik Gerard
;
Haartsen, Tialda
- In:
Tourism planning & development
14
(
2017
)
2
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011647966
Saved in:
8
Theoretical examination of destination loyalty formation
Gursoy, Dogan
;
Chen, Joseph
;
Chi, Christina G.
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010395526
Saved in:
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