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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The Lahore journal of business"
~subject:"Brand management"
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Search: subject_exact:"Markentreue"
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Brand management
Beziehungsmarketing
8
Brand loyalty
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Markentreue
8
Relationship marketing
8
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Kundenzufriedenheit
3
Brand attachment
2
brand loyalty
2
Behavioral intention
1
Brand attitude
1
Brand prestige
1
Branding
1
COVID-19
1
Commitment
1
Coronavirus
1
Customer engagement
1
Customer experience
1
Customer loyalty
1
Customer retention
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitization
1
Electronic Banking
1
Electronic banking
1
Emotion
1
Emotional brand attachment
1
Gastronomie
1
Hotel management
1
Hotels
1
Immaterielle Werte
1
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8
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8
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English
8
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Han, Heesup
2
Ali, Aasir
1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Ben Khelil, Haykel
1
Billah, Usamah Iyyaz
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Dinca, Alexandra
1
Ghouri, Arsalan Mujahid
1
Hemsley-Brown, Jane
1
Hwang, Jinsoo
1
Khan, Naveed R.
1
Khattak, Toobah Sharif
1
Kim, Jinkyung Jenny
1
Lee, Jin-soo
1
Lodhi, Rab Nawaz
1
Muhammad, Arshad Khushi
1
Rasheed, Muhammad Shahid
1
Shoemaker, Stowe
1
Tanford, Sarah
1
Ul Abedin, Zain
1
Van Niekerk, Mathilda
1
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International journal of contemporary hospitality management
The Lahore journal of business
The journal of product & brand management
25
Journal of retailing and consumer services
24
The journal of brand management : an international journal
20
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
2
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
3
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
4
Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir
;
Muhammad, Arshad Khushi
;
Rasheed, Muhammad …
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
Saved in:
5
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
6
Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane
;
Alnawas, Ibrahim
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
Saved in:
7
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
Saved in:
8
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
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