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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
53
Markenführung
53
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
25
Markenimage
25
Hotel industry
22
Hotellerie
22
Beziehungsmarketing
21
Relationship marketing
21
Brand
17
Markenartikel
16
Gastronomie
14
Restaurant industry
14
Dienstleistungsqualität
9
Service quality
9
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
8
Brand loyalty
6
Gastgewerbe
6
Hospitality industry
6
Advertising effects
5
Markentreue
5
Werbewirkung
5
Brands
4
Coronavirus
4
Customer integration
4
Internet marketing
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Arbeitsverhalten
3
Brand architecture
3
Brand attachment
3
Brand trust
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Aufsatz in Zeitschrift
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8
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8
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Ballester, Estefania
1
Breznik, Kristijan
1
Fiore, Ann M.
1
Gorenak, Mitja
1
Jeong, Miyoung
1
Kang, Juhee
1
Lee, Jongseo
1
Lee, Minwoo
1
Liu, Wei
1
McGinley, Sean
1
O'Neill, John
1
Ragozini, Giancarlo
1
Reynolds, Dennis
1
Rubio Benito, Natalia
1
Ruiz Mafe, Carla
1
Shin, Hakseung
1
Shin, Hyejo Hailey
1
Su, Na
1
Sun, Bixuan
1
Sun, Zhuo
1
Tang, Liang
1
Wang, Zongshui
1
Zhao, Hong
1
Zupan Korže, Saša
1
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Published in...
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International journal of contemporary hospitality management
Journal of business research : JBR
102
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
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ECONIS (ZBW)
8
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1
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
2
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
3
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
4
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
Saved in:
5
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
6
Operations research from 1913 to 2013 : the Ford assembly line to hospitality industry innovation
O'Neill, John
;
McGinley, Sean
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 663-678
Persistent link: https://www.econbiz.de/10010395538
Saved in:
7
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
8
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
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