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~isPartOf:"International journal of contemporary hospitality management"
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Search: subject:"branding"
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Brand management
53
Markenführung
53
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
25
Markenimage
25
Hotel industry
22
Hotellerie
22
Beziehungsmarketing
21
Relationship marketing
21
Brand
17
Markenartikel
16
Gastronomie
14
Restaurant industry
14
Dienstleistungsqualität
9
Service quality
9
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
8
Social web
8
Brand loyalty
6
Gastgewerbe
6
Hospitality industry
6
Advertising effects
5
Markentreue
5
Werbewirkung
5
Brands
4
Coronavirus
4
Customer integration
4
Internet marketing
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Arbeitsverhalten
3
Brand architecture
3
Brand attachment
3
Brand trust
3
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English
55
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Han, Heesup
4
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
King, Ceridwyn
2
Qu, Hailin
2
Alasker, Thamir Hamad
1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Asante, Bismark Omane
1
Aziz, Mariam Ashraf
1
Ballester, Estefania
1
Bang, Nguyen
1
Ben Khelil, Haykel
1
Boateng, Henry
1
Bogicevic, Vanja
1
Breznik, Kristijan
1
Cai, Ruiying
1
Cain, Lisa Nicole
1
Che, Sheng-Hsiang
1
Chen, Joseph
1
Chen, Xiaohua
1
Chen, Yee-Chen
1
Chen, Yong
1
Cheung, Catherine
1
Chi, Christina G.
1
Choi, Young Gin
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Chu, Rongwei
1
Chua, Bee-Lia
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Chung, Yeasun
1
Cornelis, Pieter C. M.
1
Cranage, David A.
1
Dinca, Alexandra
1
Ding, Li
1
Elsotouhy, Mohamed
1
Erkmen, Ezgi
1
Fauser, Simon Georg
1
Fiore, Ann M.
1
Foroudi, Mohammad Mahdi
1
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Published in...
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International journal of contemporary hospitality management
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing communications
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
Journal of Product & Brand Management
83
Journal of marketing
83
Research
79
Journal of promotion management : innovations in planning and applied research
76
Journal of Place Management and Development
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Journal of fashion marketing and management
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of travel and tourism marketing
64
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
62
European Journal of Marketing
62
International marketing review
62
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ECONIS (ZBW)
55
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55
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date (oldest first)
1
Industry talent
branding
: a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
Saved in:
2
Fly me to the moon : from corporate
branding
orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
4
Employee and customer perspectives in discovering the antecedent and output relationships for hotel
branding
development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
5
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
6
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
7
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
8
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
Saved in:
9
Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
Saved in:
10
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
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