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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Consumer behaviour"
~type:"article"
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of sports marketing & sponsorship
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of consumer behaviour : an international research review
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
European journal of marketing
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of cultural economics
2
Journal of customer behaviour
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
11
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date (oldest first)
1
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
2
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
Netizens' behavior towards a blockchain-based esports framework : a TPB and machine learning integrated approach
Yadav, Jitendra
;
Misra, Madhvendra
;
Rana, Nripendra P.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 665-683
Persistent link: https://www.econbiz.de/10013370438
Saved in:
4
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
5
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
6
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
7
Affective motives to play online games
Bae, Joonheui
;
Koo, Dong-Mo
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
Saved in:
8
Pressing the play button : what drives the intention to play social mobile games?
Erturkoglu, Zeynep
;
Zhang, Jing
;
Mao, En
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011306284
Saved in:
9
Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of e-business research : an …
11
(
2015
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10010526518
Saved in:
10
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
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