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~isPartOf:"International journal of economic perspectives : IJEP"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management research : the journal of the Iberoamerican Academy of Management"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internationaler Markteintritt"
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Marketing management
International market entry
117
Internationaler Markteintritt
117
Multinationales Unternehmen
71
Transnational corporation
71
Globalisierung
60
Globalization
60
Auslandsinvestition
40
Foreign investment
40
Internationalization
34
Emerging economies
28
Schwellenländer
28
KMU
27
SME
27
Firm performance
25
Unternehmenserfolg
25
Business start-up
24
Unternehmensgründung
24
China
16
Entrepreneurship
15
Entrepreneurship approach
14
Market entry
11
Markteintritt
11
Marketingmanagement
10
Institutional economics
9
Institutionenökonomik
9
International marketing
9
Internationales Marketing
9
Lateinamerika
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Latin America
9
Resource-based view
8
Ressourcenorientierter Ansatz
8
Competitive strategy
7
Emerging markets
7
Export
7
High technology
7
Hochtechnologie
7
Institutional infrastructure
7
Institutionelle Infrastruktur
7
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Article in journal
Aufsatz in Zeitschrift
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English
10
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Javalgi, Rajshekhar G.
2
Martin, Silvia L.
2
Besharat, Ali
1
Buccieri, Dominic
1
Chen, Yi-Min
1
Ciravegna, Luciano
1
Ding, Yuan
1
Guillén, Marta Estrada
1
Irún, Beatriz
1
Langan, Ryan J.
1
Liu, Hsin-Hsien
1
Liu, Sindy
1
Liu, Zhiyang
1
Ma, Zhenzhong
1
Moliner, Miguel Ángel
1
Monferrer, Diego
1
Moore, Christopher
1
Nguyen, Carlin A.
1
Ni, Yu-Ting
1
Park, Jieun
1
Perry, Patsy
1
Price, Joseph M.
1
Rad, Farzad Ramezani
1
Rezaeezadeh, Mahmood
1
Targhi, Mohammad R. Eftekhari
1
Warnaby, Gary
1
Wenbin, Sun
1
Wu, Jie
1
Wu, Meng-Fen
1
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International journal of economic perspectives : IJEP
Journal of business research : JBR
Management research : the journal of the Iberoamerican Academy of Management
International marketing review
11
International business review : the official journal of the European International Business Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Journal of strategic marketing
5
European journal of international management : EJIM
4
The journal of business & industrial marketing
3
Baltic journal of management
2
European journal of marketing : EJM
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
British journal of management : BJM
1
DLSU business & economics review
1
Die Betriebswirtschaft : DBW
1
Economies : open access journal
1
Entrepreneurship research journal : ERJ
1
European Journal of Sustainable Development : EJSD
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European retail research
1
Expert journal of business and management
1
Global business & economics review
1
Global economy journal : GEJ
1
Innovation: organization & management : IOM
1
International entrepreneurship and management journal
1
International journal of business excellence
1
International journal of entrepreneurship and small business
1
International journal of entrepreneurship and small business : IJESB
1
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ECONIS (ZBW)
10
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date (oldest first)
1
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
2
Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities
Monferrer, Diego
;
Moliner, Miguel Ángel
;
Irún, Beatriz
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 430-443
Persistent link: https://www.econbiz.de/10012665803
Saved in:
3
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
4
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
5
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
6
The relationship between firm's competitiveness and commitment to export on the SMEs' marketing strategies
Targhi, Mohammad R. Eftekhari
;
Rad, Farzad Ramezani
; …
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
3
,
pp. 668-680
Persistent link: https://www.econbiz.de/10012209463
Saved in:
7
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
8
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
9
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
10
A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Ni, Yu-Ting
;
Wu, Meng-Fen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
Saved in:
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