//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of economics and finance"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand value"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
9
Markenführung
9
Brand image
7
Brand value
7
Markenimage
7
Brand equity
5
Brand
4
Markenartikel
4
Markenwert
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Customer satisfaction
2
Customer value
2
Kundenwert
2
Kundenzufriedenheit
2
Relationship marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
brand value
2
Advertising
1
Advertising effects
1
Advertising planning
1
Art
1
Arts
1
Bank
1
Befragung
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand age
1
Brand antiquity
1
Brand competitiveness
1
Brand differentiation
1
Brand extension
1
Brand strength
1
Brands as financial assets
1
CCCV
1
Co-creation
1
Competition
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Akagün Ergi̇n, Elif
1
Baumert, Thomas
1
Beal, Virginia
1
Bhattacharya, Abhi
1
Buil, Isabel
1
Calder, Bobby J.
1
Chailan, Claude
1
De Chernatony, Leslie
1
Ergor, Zeynep Birce
1
Faramarzi, Ashkan
1
Foroudi, Pantea
1
Gallear, David
1
Gherghina, Ştefan Cristian
1
Golob, Urša
1
Grappi, Silvia
1
Gupta, Suraksha
1
Hassan, Salah S.
1
He, Junnan
1
Hultman, Magnus
1
Ludwichowska, Gosia
1
Martínez, Eva
1
Merz, Michael A.
1
Nenycz-Thiel, Magda
1
Nikolova, Milena S.
1
Obesso, María Mercedes de
1
Oghazi, Pejvak
1
Opoku, Robert
1
Papadopoulou, Christina
1
Podnar, Klement
1
Romaniuk, Jenni
1
Rudd, John M.
1
Simionescu, Liliana Nicoleta
1
Tuškej, Urška
1
Zarantonello, Lia
1
more ...
less ...
Published in...
All
International journal of economics and finance
Journal of business research : JBR
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Administrative Sciences : open access journal
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
International Journal of Energy Economics and Policy : IJEEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and financial issues : IJEFI
2
International journal of internet marketing and advertising : IJIMA
2
International marketing review
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oeconomia Copernicana
2
Psychology & marketing
2
Research policy : policy, management and economic studies of science, technology and innovation
2
South Asian journal of management : SAJM
2
Technological forecasting & social change : an international journal
2
Asia Pacific journal of marketing and logistics
1
Business & society
1
California management review
1
Central European business review : CEBR
1
Chinese management studies
1
DLSU business & economics review
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Equilibrium : quarterly journal of economics and economic policy
1
EuroMed journal of business
1
European Sport management quarterly : ESMQ
1
European journal of management and business economics : EJM&BE
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
2
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
6
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.
;
Zarantonello, Lia
;
Grappi, Silvia
- In:
Journal of business research : JBR
82
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Saved in:
7
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
8
The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce
;
Akagün Ergi̇n, Elif
- In:
International journal of economics and finance
8
(
2016
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
Saved in:
9
Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian
;
Simionescu, Liliana Nicoleta
- In:
International journal of economics and finance
7
(
2015
)
4
,
pp. 23-34
Persistent link: https://www.econbiz.de/10010515853
Saved in:
10
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->