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~isPartOf:"International journal of electronic business"
~isPartOf:"Journal of business economics : JBE"
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Search: subject_exact:"Beziehungsmarketing"
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Beziehungsmarketing
58
Relationship marketing
58
Theorie
17
Theory
17
Consumer behaviour
15
Konsumentenverhalten
15
Customer satisfaction
11
Kundenzufriedenheit
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Huber, Frank
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Herrmann, Andreas
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Bauer, Hans H.
2
Betz, Jürgen
2
Haas, Alexander
2
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2
Krafft, Manfred
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AL-Sayed, Ameen L.
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Abdullah
1
Abu-ELSamen, Amjad A.
1
Ahsen, Anette von
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Bekk, Magdalena
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Boztuğ, Yasemin
1
Brand, Benedikt M.
1
Brockhoff, Klaus
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Bruhn, Manfred
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Burmann, Christoph
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Chen, Ja-Shen
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Ching, Russell K. H.
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Diller, Hermann
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Ernst, Holger
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Fathian, Mohammad
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Fuchs, Matthias
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International journal of electronic business
Journal of business economics : JBE
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
58
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58
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1
Value creation in post-pandemic retailing : a conceptual framework and implications
Imschloß, Monika
;
Schwemmle, Martin
- In:
Journal of business economics : JBE
94
(
2024
)
6
,
pp. 851-889
Persistent link: https://www.econbiz.de/10015045242
Saved in:
2
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables
Rausch, Theresa
;
Albrecht, Tobias
;
Baier, Daniel
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 675-706
Persistent link: https://www.econbiz.de/10013438855
Saved in:
3
New insights in online fashion retail returns from a customers' perspective and their dynamics
Stöcker, Björn
;
Baier, Daniel
;
Brand, Benedikt M.
- In:
Journal of business economics : JBE
91
(
2021
)
8
,
pp. 1149-1187
Persistent link: https://www.econbiz.de/10012653335
Saved in:
4
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
5
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
6
A service-dominant logic perspective on the roles of technology in service innovation : uncovering four archetypes in the sharing economy
Frey, Alexander
;
Trenz, Manuel
;
Veit, Daniel J.
- In:
Journal of business economics : JBE
89
(
2019
)
8/9
,
pp. 1149-1189
Persistent link: https://www.econbiz.de/10012125838
Saved in:
7
Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah
;
Siraj, Sadaf
- In:
International journal of electronic business
14
(
2018
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
Saved in:
8
Customer acceptance of tradable service contracts
Geiger, Ingmar
;
Kluckert, Manuel
;
Kleinaltenkamp, Michael
- In:
Journal of business economics : JBE
87
(
2017
)
2
,
pp. 155-183
Persistent link: https://www.econbiz.de/10011707316
Saved in:
9
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
10
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
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