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~isPartOf:"International journal of electronic business"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Social Web"
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Subject
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Online-Handel
Social web
Social Web
74
Viral marketing
28
Virales Marketing
28
Consumer behaviour
26
Internet marketing
26
Konsumentenverhalten
26
Online-Marketing
26
social media
20
Social network
18
Soziales Netzwerk
18
E-commerce
14
Electronic Commerce
14
Online retailing
13
user-generated content
12
social networks
10
word of mouth
9
Data Mining
8
Data mining
8
Customer integration
7
Internet
7
Kundenintegration
7
USA
7
United States
7
Beziehungsmarketing
6
Relationship marketing
6
Social relations
6
Soziale Beziehungen
6
Advertising effects
5
Innovation diffusion
5
Innovationsdiffusion
5
Werbewirkung
5
electronic commerce
5
Brand image
4
Brand management
4
Content Management
4
Content management
4
Feldforschung
4
Field research
4
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Undetermined
31
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Article
72
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2
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Aufsatz in Zeitschrift
Article in journal
74
Collection of articles of several authors
2
Sammelwerk
2
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1
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Language
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English
74
Author
All
Schweidel, David A.
4
Fossen, Beth L.
3
Iyengar, Radha
3
Van Den Bulte, Christophe
3
Aral, Sinan
2
Braun, Michael
2
Godes, David
2
Gopinath, Shyam
2
Hauser, John R.
2
Lambrecht, Anja
2
Stephen, Andrew T.
2
Stern, Tziporah
2
Valente, Thomas W.
2
Wang, Wenbo
2
Abdullah
1
Ahmed, Pervaiz K.
1
Ahn, Dae-Yong
1
Albuquerque, Paulo
1
Algesheimer, René
1
Ameri, Mina
1
Antonelli, Paola
1
Babin, Gilbert
1
Balasubramaniam, Divya
1
Bart, Yakov
1
Berman, Ron
1
Bhargava, Neha
1
Bhaskaran, Vikram
1
Bonfrer, Andre
1
Borle, Sharad
1
Brynjolfsson, Erik
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chapsky, Dan
1
Chatow, Udi
1
Che, Hai
1
Chen, Gang
1
Chen, Kay-Yut
1
Chen, Yubo
1
Chen, Yuxin
1
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Published in...
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International journal of electronic business
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
431
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
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Source
All
ECONIS (ZBW)
74
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74
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1
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
2
Measuring competition for attention in social media : national women's soccer league players on Twitter
Rossi, Federico
;
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1147-1168
Persistent link: https://www.econbiz.de/10012796472
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
6
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
7
Curation algorithms and filter bubbles in social networks
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012212446
Saved in:
8
Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
9
U-shaped conformity in online social networks
Sun, Monic
;
Zhang, Xiaoquan
;
Zhu, Feng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012038420
Saved in:
10
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
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