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~isPartOf:"International journal of electronic business"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
~subject:"electronic commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Social Web"
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Online-Handel
electronic commerce
Social Web
74
Social web
74
Viral marketing
28
Virales Marketing
28
Consumer behaviour
26
Internet marketing
26
Konsumentenverhalten
26
Online-Marketing
26
social media
20
Social network
18
Soziales Netzwerk
18
E-commerce
14
Electronic Commerce
14
Online retailing
13
user-generated content
12
social networks
10
word of mouth
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Data mining
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7
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7
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7
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7
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7
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Aufsatz in Zeitschrift
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14
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14
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Ahmed, Pervaiz K.
1
Algesheimer, René
1
Antonelli, Paola
1
Borle, Sharad
1
Chan, Tat
1
Che, Hai
1
Chevalier, Judith A.
1
Chu, Sung-chi
1
Dholakia, Utpal M.
1
Dover, Yaniv
1
Eder, Lauren
1
Goel, Sharad
1
Goldstein, Daniel G.
1
Hui, Yer Van
1
Lambrecht, Anja
1
Lu, Xianghua
1
Manchanda, Puneet
1
Marra, Alessandro
1
Mayzlin, Dina
1
Novotny, Alexander
1
Olaleye, Sunday Adewale
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Procaccino, J. Drew
1
Proserpio, Davide
1
Salo, Jari
1
Sanusi, Ismaila Temitayo
1
Shen, Jia
1
Singh, Siddharth S.
1
Spiekermann, Sarah
1
Tayi, Giri Kumar
1
Teh, Pei-Lee
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Vana, Prasad
1
Wong, Wai Hung
1
Wu, Chunhua
1
Zervas, Georgios
1
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International journal of electronic business
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of marketing
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Tourism management : research, policies, practice
9
Journal of organizational computing and electronic commerce
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of marketing research
6
MIS quarterly
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
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ECONIS (ZBW)
14
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14
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Social commerce : a taxonomy and cross-component investigation of business practices and technological choices
Marra, Alessandro
;
Antonelli, Paola
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 352-370
Persistent link: https://www.econbiz.de/10012040506
Saved in:
3
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
4
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
5
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
6
Oblivion of online reputation : how time cues improve online recruitment
Novotny, Alexander
;
Spiekermann, Sarah
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 183-204
Persistent link: https://www.econbiz.de/10011777649
Saved in:
7
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
8
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
9
Generation-Y shopping : the impact of network externalities and trust on adoption of social commerce
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
;
Tayi, Giri Kumar
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 117-141
Persistent link: https://www.econbiz.de/10011458124
Saved in:
10
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
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