//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Online-Marketing
Virales Marketing
Social Web
355
Social web
355
Consumer behaviour
229
Konsumentenverhalten
229
Internet marketing
135
Relationship marketing
83
Brand management
77
Markenführung
77
Viral marketing
69
Online retailing
68
Online-Handel
68
Social media
55
Brand image
44
Markenimage
44
E-commerce
42
Electronic Commerce
42
Customer satisfaction
32
Kundenzufriedenheit
32
Customer integration
31
Kundenintegration
31
Confidence
30
Social network
30
Soziales Netzwerk
30
Vertrauen
30
Einzelhandel
24
Retail trade
24
Advertising effects
23
Werbewirkung
23
social media
22
Virtual reality
20
Virtuelle Realität
20
Brand
19
Social relations
19
Soziale Beziehungen
19
Markenartikel
18
Website
18
Advertising
16
more ...
less ...
Online availability
All
Undetermined
164
Free
1
Type of publication
All
Article
200
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
202
Aufsatz in Zeitschrift
202
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
202
Author
All
Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Dessart, Laurence
3
Kumar, Jitender
3
Thaichon, Park
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Calder, Bobby J.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Gammoh, Bashar S.
2
Golf-Papez, Maja
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Mukerji, Bhasker
2
Nunan, Daniel
2
Park, Joohyung
2
Park, Jungkun
2
Polonsky, Michael J.
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Raquel, Cristiana
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tafesse, Wondwesen
2
Tran, Trang P.
2
Veer, Ekant
2
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
International journal of electronic commerce : IJEC
Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
257
International journal of internet marketing and advertising : IJIMA
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Technological forecasting & social change : an international journal
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the review of marketing communications
67
Tourism management : research, policies, practice
66
Information systems research : ISR
60
Journal of promotion management : innovations in planning and applied research
60
The journal of product & brand management
57
Business horizons
55
International journal of hospitality management
54
Journal of management information systems : JMIS
50
Journal of internet commerce
49
International journal of electronic marketing and retailing : IJEMR
47
Cogent business & management
44
SpringerLink / Bücher
41
The journal of brand management : an international journal
41
International journal of technology marketing : IJTMkt
40
International journal of business information systems : IJBIS
39
Journal of marketing
39
Psychology & marketing
39
Electronic commerce research
38
Journal of electronic commerce research : JECR
38
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Springer eBook Collection
34
International journal of contemporary hospitality management
33
Journal of hospitality marketing & management
33
International journal of advertising : the quarterly review of marketing communications
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of e-business research : an official publication of the Information Resources Management Association
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
more ...
less ...
Source
All
ECONIS (ZBW)
202
Showing
1
-
10
of
202
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
9
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->