//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing intelligence & planning"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Competition
Consumer behaviour
Decision under uncertainty
Price competition
Marketing management
146
Marketingmanagement
146
Theorie
25
Theory
25
Konsumentenverhalten
22
Marketing
18
Market research
14
Marktforschung
14
Beziehungsmarketing
13
Innovation
13
Internet marketing
13
Online-Marketing
13
Relationship marketing
13
KMU
11
Preismanagement
11
Pricing strategy
11
SME
11
Brand
10
Firm performance
10
Markenartikel
10
USA
10
United States
10
Unternehmenserfolg
10
Brand management
9
Competitive strategy
9
Markenführung
9
Marketing strategy
9
Wettbewerbsstrategie
9
Distribution channel
8
Game theory
8
Spieltheorie
8
Vertriebsweg
8
Market entry
7
Markteintritt
7
New product development
7
Produktentwicklung
7
Advertising
6
Bibliometrics
6
Bibliometrie
6
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
30
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Adam, Stewart
1
Bang, Nguyen
1
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Brem, Alexander
1
Brennan, Ross
1
Chang, Kirk
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Desai, Preyas S.
1
Dolnicar, Sara
1
Eren, P. Erhan
1
Feit, Elea McDonnell
1
Gallagher, Damian
1
Gardiner, Sarah
1
Ghodeswar, Bhimrao M.
1
Gilmore, Audrey
1
Grace, Debra
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
He, Chuan
1
Hong, Yuan
1
Horn, Christian Franz
1
Huang, Qiuai
1
Hwang, Minha
1
Ishihara, Masakazu
1
Ivens, Björn
1
Johnstone, Micael-Lee
1
Jones, Bridget
1
Ke, Shaowei
1
Kim, Taeyeon
1
King, Ceridwyn
1
Kitchen, Philip J.
1
Kocyigit, Altan
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing intelligence & planning
Journal of business research : JBR
72
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of retailing
21
Journal of strategic marketing
21
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
SpringerLink / Bücher
19
The journal of consumer marketing
18
Business horizons
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
Cogent business & management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
3
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Myopic and far-sighted pricing strategies in a duopoly market with e-WOM effect
Wu, Jianghua
;
Huang, Qiuai
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10011932701
Saved in:
8
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
9
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
10
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->