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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"United States"
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Search: subject_exact:"Marketing strategy"
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Competition
Consumer behaviour
Decision under uncertainty
Price competition
United States
Marketing management
64
Marketingmanagement
64
Theorie
23
Theory
23
Preismanagement
10
Pricing strategy
10
Innovation
9
Konsumentenverhalten
9
Competitive strategy
8
Distribution channel
8
Vertriebsweg
8
Wettbewerbsstrategie
8
Brand
7
Game theory
7
Markenartikel
7
Market entry
7
Markteintritt
7
Spieltheorie
7
Beziehungsmarketing
6
Relationship marketing
6
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
5
Preiswettbewerb
5
competitive strategy
5
game theory
5
Advertising
4
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Price discrimination
4
USA
4
Werbung
4
marketing strategy
4
price discrimination
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21
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Desai, Preyas S.
1
Feit, Elea McDonnell
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
He, Chuan
1
Hong, Yuan
1
Huang, Qiuai
1
Hwang, Minha
1
Ishihara, Masakazu
1
Ke, Shaowei
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kumar, V.
1
Mehra, Amit
1
Meyer, Marc H.
1
Moore, Don A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Popescu, Ioana
1
Radzevick, Joseph R.
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Roberts, Edward B.
1
Schmidt, Klaus M.
1
Soysal, Gonca
1
Spann, Martin
1
Sriram, S.
1
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1
Thomadsen, Raphael
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International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
91
Journal of retailing and consumer services
47
Journal of marketing
45
Journal of marketing communications
40
European journal of marketing : EJM
34
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of marketing management : MM
33
The journal of brand management : an international journal
28
Journal of the Academy of Marketing Science
27
The journal of product & brand management
26
Journal of strategic marketing
24
Psychology & marketing
24
SpringerLink / Bücher
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of retailing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The journal of consumer marketing
22
Asia Pacific journal of marketing and logistics
21
The journal of business & industrial marketing
21
Business horizons
20
Journal of Islamic marketing : JIMA
19
Marketing intelligence & planning
18
Journal of marketing research : JMR
16
Journal of marketing theory and practice
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Faculty & research / Insead : working paper series
13
Harvard business review : HBR
13
Harvard-Business-Manager : das Wissen der Besten
13
International review on public and non-profit marketing
13
Journal of advertising research
13
Marketing letters : a journal of research in marketing
13
Springer eBook Collection
13
Cogent business & management
12
Gabler Edition Wissenschaft
12
International journal of technology marketing : IJTMkt
12
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ECONIS (ZBW)
21
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Myopic and far-sighted pricing strategies in a duopoly market with e-WOM effect
Wu, Jianghua
;
Huang, Qiuai
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10011932701
Saved in:
7
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
8
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
9
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
10
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
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