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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing education : JME"
~subject:"Internet marketing"
~subject:"Unternehmen"
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Internet marketing
Unternehmen
Web 2.0 technologies
17
Web 2.0-Technologien
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13
Social web
13
Online-Marketing
7
Advertising effects
3
Customer integration
3
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blog
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education
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Bal, Anjali S.
1
Buzeta, Cristian
1
Donthu, Naveen
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Ellonen, Hanna-Kaisa
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Grewal, Dhruv
1
Guillory, Monica D.
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Hansen, Jared M.
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Megehee, Carol M.
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Mills, Adam
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Mostafa, Rania B.
1
Ottley, Gary
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of marketing education : JME
SpringerLink / Bücher
24
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
8
International journal of internet marketing and advertising : IJIMA
6
Cases on strategic social media utilization in the nonprofit sector
4
Kulturspezifik in der europäischen Wirtschaftskommunikation
4
Premier reference source
4
Springer eBook Collection
4
The new rules of social media series
4
International journal of advertising : the quarterly review of marketing communications
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
Springer Texts in Business and Economics
3
Springer eBook Collection / Business and Management
3
Advances in E-Business research (AEBR) book series
2
Business horizons
2
Economic research
2
Electronic markets : the international journal on networked business
2
Gabler Research
2
Galileo Computing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Internet economics
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
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Management information systems : mis quarterly
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ECONIS (ZBW)
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1
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
2
The effect of apathetic motivation on employees' intentions to use social media for businesses
Hansen, Jared M.
;
Levin, Michael A.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6058-6066
Persistent link: https://www.econbiz.de/10011597704
Saved in:
3
Engaging students via social media : is it worth the effort?
Mostafa, Rania B.
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
Saved in:
4
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
5
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
Consumer enactments of archetypes using luxury brands
Megehee, Carol M.
;
Spake, Deborah F.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1434-1442
Persistent link: https://www.econbiz.de/10009620143
Saved in:
7
Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa
;
Kosonen, Miia
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009234918
Saved in:
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