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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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| 9 applied filters
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Subject
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Advertising effects
Internet marketing
Internet
Viral marketing
160
Virales Marketing
160
Social Web
99
Social web
99
Consumer behaviour
96
Konsumentenverhalten
96
Online-Marketing
84
Online retailing
43
Online-Handel
43
E-commerce
32
Electronic Commerce
32
word of mouth
27
online reviews
25
social media
25
Werbewirkung
23
user-generated content
18
Advertising
17
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
Data Mining
13
Data mining
13
Personalisierung
13
Personalization
13
Social network
13
Soziales Netzwerk
13
Brand management
11
Markenführung
11
Social relations
11
Soziale Beziehungen
11
advertising
11
eWOM
11
electronic word of mouth
11
Customer satisfaction
9
Kundenzufriedenheit
9
Confidence
8
Customer integration
8
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Free
1
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Article
94
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Article in journal
Aufsatz in Zeitschrift
94
Language
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English
94
Author
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Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Schweidel, David A.
3
Bapna, Ravi
2
Duan, Wenjing
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Loureiro, Sandra Maria Correia
2
Mayzlin, Dina
2
Ofek, Elie
2
Proserpio, Davide
2
Sarmento, Eduardo Moraes
2
Tan, Yong
2
Tucker, Catherine
2
Wang, Xin
2
Zhang, Jie Jennifer
2
Acharyulu, G. V. R. K.
1
Agarwal, Ritu
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Albuquerque, Paulo
1
Alhorani, Alaa
1
Ali, Azmat
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Aslam, Faheem
1
Averbeck, Joshua M.
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Becerra, Enrique
1
Bendle, Neil T.
1
Bilro, Ricardo Godinho
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of management information systems : JMIS
Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
78
Journal of retailing and consumer services
47
International journal of hospitality management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing communications
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Tourism management : research, policies, practice
31
Information systems research : ISR
28
Electronic commerce research
23
International journal of advertising : the review of marketing communications
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of contemporary hospitality management
19
Journal of advertising research
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Journal of marketing
17
Psychology & marketing
16
European journal of marketing : EJM
15
Journal of travel and tourism marketing
15
The journal of product & brand management
14
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Marketing letters : a journal of research in marketing
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Journal of international consumer marketing
10
Cogent business & management
9
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ECONIS (ZBW)
94
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94
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
6
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
7
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
8
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
9
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
10
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
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