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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Virales Marketing"
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Search: subject:"Internet"
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Virales Marketing
Consumer behaviour
952
Konsumentenverhalten
952
Online retailing
655
Online-Handel
655
Social Web
520
Social web
520
Internet marketing
503
Online-Marketing
502
E-commerce
425
Electronic Commerce
424
Beziehungsmarketing
282
Relationship marketing
282
Einzelhandel
242
Retail trade
242
Viral marketing
180
Customer satisfaction
168
Kundenzufriedenheit
168
Brand management
141
Markenführung
141
Internet
117
Dienstleistungsqualität
107
Service quality
107
Confidence
106
Vertrauen
106
Advertising effects
105
Website
105
Werbewirkung
105
Distribution channel
100
Vertriebsweg
100
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99
Digital platform
99
Digitale Plattform
99
Markenimage
99
Advertising
86
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83
Social network
65
Soziales Netzwerk
65
USA
63
United States
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3
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3
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1
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1
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English
180
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Dwivedi, Yogesh Kumar
3
Janakiraman, Ramkumar
3
Lu, Shijie
3
Rana, Nripendra P.
3
Wang, Xin
3
Abbasi, Amir Zaib
2
Altobello, Suzanne A.
2
Bambauer-Sachse, Silke
2
Coker, Kesha K.
2
Hosanagar, Kartik
2
Kannan, P. K.
2
Limbu, Yam B.
2
Lin, Tom M. Y.
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Mpinganjira, Mercy
2
Ofek, Elie
2
Park, Minjung
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Viswanathan, Siva
2
Acharyulu, G. V. R. K.
1
Adamopoulos, Panagiotis
1
Adjei, Mavis T.
1
Agarwal, Ritu
1
Agrawal, Shiv Ratan
1
Ahmed, Aun
1
Ajorlou, Amir
1
Akram, Umair
1
Akrimi, Yosra
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Alrawad, Mahmaod
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
130
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
47
Journal of marketing communications
40
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of hospitality marketing & management
33
Electronic commerce research
32
Psychology & marketing
31
Journal of electronic commerce research : JECR
30
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
21
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
International journal of consumer studies
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
SpringerLink / Bücher
16
Business horizons
15
International journal of electronic commerce : IJEC
15
The journal of services marketing
15
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ECONIS (ZBW)
180
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1
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180
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
5
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
6
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
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