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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Electronic commerce"
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Viral marketing
E-commerce
91
Electronic Commerce
91
Consumer behaviour
58
Konsumentenverhalten
58
Online retailing
52
Online-Handel
52
Internet marketing
40
Online-Marketing
40
Einzelhandel
24
Retail trade
24
e-commerce
24
Social Web
23
Social web
23
Website
19
Customer satisfaction
17
Kundenzufriedenheit
17
Beziehungsmarketing
16
Relationship marketing
16
Virales Marketing
16
Confidence
15
Vertrauen
15
Dienstleistungsqualität
12
Internet
12
Service quality
12
consumer behaviour
11
online shopping
11
trust
11
USA
8
India
7
Indien
7
United States
7
social media
7
Distribution channel
6
Vertriebsweg
6
retailing
6
Data protection
5
Datenschutz
5
online purchase intention
5
online retailing
5
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Undetermined
10
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Article
16
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
16
Language
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English
16
Author
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Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Banerjee, Shrabastee
1
Bergiel, Blaise
1
Brandes, Leif
1
Bueno, Ricardo Luiz Pereira
1
Dellarocas, Chrysanthos
1
Donthu, Naveen
1
Erkan, Ismail
1
Evans, Chris
1
Godes, David
1
Guillory, Monica D.
1
Gupta, Pranjal
1
Harris, Judy
1
Hazari, Sunil
1
Jensen, Ricard W.
1
Kokash, Husam
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Mathur, Smriti
1
Matic, Matea
1
Mayzlin, Dina
1
Netzer, Oded
1
Pinochet, Luis Hernan Contreras
1
Ranjan, Priyadarshi
1
Schoenmueller, Verena
1
Scuderi, Alessandro
1
Sethna, Beheruz N.
1
Singh, Akanchha
1
Stahl, Florian
1
Sturiale, Luisa
1
Tewari, Alok
1
Vojvodic, Katija
1
Yaseen, Husam
1
Zervas, Georgios
1
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Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of marketing communications
Journal of marketing research
Journal of business research : JBR
16
Journal of management information systems : JMIS
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Journal of marketing research : JMR
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
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11
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
12
Managing online environment cues : evidence from Generation Y consumers
Matic, Matea
;
Vojvodic, Katija
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011790515
Saved in:
13
The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa
;
Scuderi, Alessandro
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
Saved in:
14
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
15
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
16
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
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