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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"gender"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Markenführung
gender
Relationship marketing
45
Consumer behaviour
42
Konsumentenverhalten
42
Customer satisfaction
29
Kundenzufriedenheit
29
Brand management
14
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
loyalty
11
Einzelhandel
10
Online retailing
10
Online-Handel
10
Retail trade
10
Brand
9
Confidence
9
Markenartikel
9
Structural equation model
9
Strukturgleichungsmodell
9
Vertrauen
9
Brand loyalty
8
E-commerce
8
Electronic Commerce
8
Internet marketing
8
Markentreue
8
Online-Marketing
8
customer loyalty
8
trust
8
brand loyalty
7
satisfaction
6
Social Web
5
Social web
5
customer satisfaction
5
India
4
Indien
4
Website
4
attitudinal loyalty
4
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English
46
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Japutra, Arnold
3
Roy, Sanjit
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Al Khasawneh, Mohammad Hamdi
1
Al Naimi, Husam
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Anh Chi Phan
1
Apostolos, Giovanis
1
Babu, P. Praveen
1
Banik, Shanta
1
Baumann, Chris
1
Beerli, Asunción
1
Bilgihan, Anil
1
Brown, Cheryl O.
1
Burford, Oksana
1
Butaney, Bhupin
1
Butaney, Gul
1
Butaney, Gul T.
1
Cardoso, Margarida
1
Chauhan, Sandeep
1
Chauhan, Sumedha
1
Chitramani, P.
1
Das, Gopal
1
Deepa, S.
1
Diaz-Meneses, Gonzalo
1
Dionísio, Pedro
1
Diwan, Saloni Pawan
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Fabrize, Robert
1
Feistel, Matthias S. G.
1
Fernandes, Teresa
1
Gaganpreet Singh
1
Gautam, Vikas
1
Goyal, Anita
1
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International journal of electronic marketing and retailing : IJEMR
Journal of strategic marketing
Journal of retailing and consumer services
179
Journal of business research : JBR
120
International journal of hospitality management
66
Journal of travel and tourism marketing
49
Journal of hospitality marketing & management
43
Cogent business & management
42
The journal of brand management : an international journal
39
The service industries journal
39
The journal of product & brand management
37
The journal of services marketing
36
Tourism management : research, policies, practice
36
Asia Pacific journal of marketing and logistics
33
International journal of contemporary hospitality management
29
Journal of the Academy of Marketing Science
29
Services marketing quarterly
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Service business
24
European journal of marketing : EJM
23
The international journal of bank marketing : IJBM
23
Marketing intelligence & planning
22
The international review of retail, distribution and consumer research
22
Journal of retailing
21
Tourism management perspectives : TMP
21
Australasian marketing journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of Asian finance, economics and business : JAFEB
20
Marketing letters : a journal of research in marketing
20
International journal of retail & distribution management
19
Journal of marketing analytics : JMA
19
The TQM journal : the international review of organizational improvement
19
The journal of business & industrial marketing
19
Journal of Islamic marketing
18
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
18
International journal of internet marketing and advertising : IJIMA
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
International journal of electronic customer relationship management : IJECRM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
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ECONIS (ZBW)
46
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer
loyalty
and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
The relationship between brand engagement, brand
loyalty
, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
Personalization, value co-creation, and brand
loyalty
in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
5
Exploring the effects of status demotion in hierarchical
loyalty
programs
Banik, Shanta
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
Saved in:
6
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
7
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
8
Influence of
loyalty
programmes on satisfaction and retail store
loyalty
Deepa, S.
;
Chitramani, P.
- In:
International journal of electronic marketing and …
6
(
2014
)
2
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011347648
Saved in:
9
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
10
How perceptions of relationship investment influence customer
loyalty
: the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
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