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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Store brand"
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Store brand
Brand management
108
Markenführung
108
Consumer behaviour
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Brand
41
Markenartikel
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Chandra, Bibhas
2
Kumar, Sumit
2
Bhattacharya, Sonali
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Gandhi, Aradhana
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Gino, Francesca
1
Komor, Marcin
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
34
International journal of retail & distribution management
16
SpringerLink / Bücher
15
The journal of product & brand management
13
Journal of business research : JBR
11
Journal of retailing
11
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
International journal of production economics
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Springer Proceedings in Business and Economics
7
Gabler Edition Wissenschaft
6
Report / Marketing Science Institute
6
European journal of marketing : EJM
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Journal of food products marketing
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of marketing
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Springer eBook Collection / Business and Economics
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Gabler Research
3
International journal of retail and distribution management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Manufacturing & service operations management : M & SOM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Report / Marketing Science Institute / Marketing Science Institute
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Research
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Review of industrial organization : RIO
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Springer eBook Collection
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The journal of consumer marketing
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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1
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
2
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
3
Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
Saved in:
4
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
5
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
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