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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of product & brand management"
~subject:"Social web"
~subject:"Virales Marketing"
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Social web
Virales Marketing
Brand management
411
Markenführung
411
Consumer behaviour
311
Konsumentenverhalten
311
Brand image
295
Markenimage
295
Brand
202
Markenartikel
200
Beziehungsmarketing
107
Relationship marketing
107
Social Web
68
Internet marketing
57
Online-Marketing
57
Advertising effects
35
Brand loyalty
35
Werbewirkung
35
Marketing management
34
Marketingmanagement
34
Emotion
32
Luxury goods
29
Luxusgüter
29
Markentreue
27
Social media
25
USA
23
Corporate Social Responsibility
22
Corporate social responsibility
22
United States
21
Viral marketing
21
Confidence
20
Vertrauen
20
Corporate reputation
19
Firmenimage
19
Personality psychology
17
Persönlichkeitspsychologie
17
Brand extension
16
Brand love
16
Customer integration
16
Customer satisfaction
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Wallace, Elaine
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Kennedy, Eric
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Stavros, Constantino
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Ali, Omar
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1
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1
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1
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1
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International journal of electronic marketing and retailing : IJEMR
The journal of product & brand management
Journal of business research : JBR
115
Journal of retailing and consumer services
63
The journal of brand management : an international journal
63
International journal of internet marketing and advertising : IJIMA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
25
Business horizons
20
International journal of advertising : the review of marketing communications
20
Journal of marketing management : MM
20
SpringerLink / Bücher
19
Journal of marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
Psychology & marketing
17
Tourism management : research, policies, practice
17
Cogent business & management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
14
Journal of fashion marketing and management
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
International journal of consumer studies
11
Journal of global marketing
11
Journal of promotion management : JPM
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
European journal of marketing
10
European journal of marketing : EJM
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of the Academy of Marketing Science
10
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ECONIS (ZBW)
75
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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