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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Innovation adoption"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Internet marketing
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Online-Marketing
47
Social Web
39
Social web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Einzelhandel
33
Retail trade
33
Brand management
23
Markenführung
23
Dienstleistungsqualität
22
Service quality
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Brand image
16
Markenimage
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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55
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Article in journal
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55
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English
55
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Al-Adwan, Ahmad Samed
2
Goldsmith, Ronald E.
2
Sajad Rezaei
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alalwan, Ali Abdallah
1
Algharabat, Raed S.
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chauhan, Sandeep
1
Chen, Lihong
1
Daoud, Mohammad
1
Davis, Katie
1
Deshmukh, Siddharth
1
Deshwal, Pankaj
1
Di Fatta, Davide
1
Donthu, Naveen
1
Drossos, Dimitris
1
Elsaid, Abdel Moneim M. K.
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Gautam, Vikas
1
Gera, Navneet
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
224
Journal of retailing and consumer services
220
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of internet commerce
73
Journal of marketing communications
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
International journal of hospitality management
64
Technological forecasting & social change : an international journal
63
Cogent business & management
61
Journal of promotion management : innovations in planning and applied research
58
International journal of business information systems : IJBIS
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Electronic commerce research
48
The journal of product & brand management
46
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
42
International journal of technology marketing : IJTMkt
41
International journal of e-business research : an official publication of the Information Resources Management Association
37
Psychology & marketing
36
Journal of electronic commerce research : JECR
35
International journal of contemporary hospitality management
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
Information systems research : ISR
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of hospitality marketing & management
31
Tourism management : research, policies, practice
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Marketing intelligence & planning
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Young consumers : insight and ideas for responsible marketers
28
Journal of international consumer marketing
27
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ECONIS (ZBW)
55
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21
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
22
Factors influencing the acceptance of smart homes in Jordan
Mashal, Ibrahim
;
Shuhaiber, Ahmed
;
Daoud, Mohammad
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012227510
Saved in:
23
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
24
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
25
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
26
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
27
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Saved in:
28
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
29
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
30
Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty
Nurlaela, Siti
;
Ujang Sumarwan
;
Najib, Mukhamad
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 230-243
Persistent link: https://www.econbiz.de/10012106622
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