//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing strategy"
~subject:"SME"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing strategy
SME
Werbung
Marketing management
248
Marketingmanagement
248
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
43
Supplier relationship management
43
Beziehungsmarketing
39
Relationship marketing
39
Marketing
38
Consumer behaviour
35
Konsumentenverhalten
35
Firm performance
30
Unternehmenserfolg
30
Innovation
22
Brand management
20
Internet marketing
20
KMU
20
Markenführung
20
Online-Marketing
20
Innovation management
17
Innovationsmanagement
17
USA
17
United States
17
Social Web
16
Social web
16
New product development
15
Produktentwicklung
15
Competitive advantage
13
Strategic management
13
Strategisches Management
13
Wettbewerbsvorteil
13
Brand image
12
Markenimage
12
Market orientation
12
Marketing theory
12
Marketingtheorie
12
Großbritannien
11
United Kingdom
11
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
32
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
34
Author
All
Hirvonen, Saku
2
Laukkanen, Tommi
2
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Araujo, Luis
1
Arokiam, Ivan C.
1
Arpa, Claire
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Bhabra, Gurmeet Singh
1
Bian, Dong
1
Celuch, Kevin
1
Chong, Woon Kian
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Coyle, Tom
1
Danik, Lidia
1
Davies, Fiona
1
Davis, Judy Foster
1
Di Trapani, Anna Maria
1
Donia, Enrica
1
Downey, Clara
1
Dressler, Marc
1
Durans, Amilson de Araujo
1
Elvers, David
1
Ewing, Mike
1
Freund, James
1
Gundolf, Katherine
1
Gurău, Călin
1
Hsu, Yen
1
Hunt, Shelby D.
1
Hätönen, Jussi
1
Ishak Ismail
1
Ismail, Hossam S.
1
Jacobi, Erik S.
1
Jaworski, Bernard J.
1
Jayaraman, Krishnaswamy
1
Jones, Janice
1
more ...
less ...
Published in...
All
International journal of entrepreneurship and small business
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
43
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of strategic marketing
24
European journal of marketing : EJM
19
Marketing intelligence & planning
19
Journal of the Academy of Marketing Science
17
Journal of marketing communications
15
Cogent business & management
14
Journal of research in marketing and entrepreneurship
14
International journal of wine business research : IJWBR
11
Journal of research in marketing and entrepreneurship : JRME
11
AMS review : official publication of the Academy of Marketing Science
10
Journal of retailing and consumer services
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
The marketing review
10
International business review : the official journal of the European International Business Academy
9
International entrepreneurship and management journal
9
International marketing review
9
Journal of small business and enterprise development
9
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of advertising research
8
SpringerLink / Bücher
8
Business horizons
7
European research studies
7
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Journal of small business strategy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Europäische Hochschulschriften / 5
6
Journal of global marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
3
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
4
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
5
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
6
Ethical marketing strategies : the unique Nash equilibrium
Krishnamurthy, Nagarajan
;
Swain, Biswanath
;
Ramanathan, …
- In:
The journal of business & industrial marketing
37
(
2022
)
6
,
pp. 1373-1388
Persistent link: https://www.econbiz.de/10013400088
Saved in:
7
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
8
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
9
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
10
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->