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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Relationship marketing
SME
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Marketing management
248
Marketingmanagement
248
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
43
Supplier relationship management
43
Beziehungsmarketing
39
Marketing
38
Consumer behaviour
35
Konsumentenverhalten
35
Firm performance
30
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30
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22
Brand management
20
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11
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International journal of entrepreneurship and small business
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of strategic marketing
47
European journal of marketing : EJM
29
SpringerLink / Bücher
28
Journal of retailing and consumer services
27
Journal of marketing communications
25
Cogent business & management
20
Journal of the Academy of Marketing Science
20
Marketing intelligence & planning
19
Business horizons
15
Journal of marketing
15
The marketing review
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Europäische Hochschulschriften / 5
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of research in marketing and entrepreneurship
13
Journal of retailing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Asia Pacific journal of marketing and logistics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
The journal of brand management : an international journal
12
International journal of internet marketing and advertising : IJIMA
11
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
11
The journal of product & brand management
11
The service industries journal
11
European research studies
10
International entrepreneurship and management journal
10
International journal of electronic customer relationship management : IJECRM
10
Journal of business-to-business marketing
10
Journal of research in marketing and entrepreneurship : JRME
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Gabler Edition Wissenschaft
9
International journal of hospitality management
9
International marketing review
9
Journal of promotion management : JPM
9
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ECONIS (ZBW)
60
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
3
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
4
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
5
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
6
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
7
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
8
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
9
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
10
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
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