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~isPartOf:"International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management"
~isPartOf:"International journal of strategic change management : IJSCM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Dienstleistungsqualität"
~subject:"Online-Handel"
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Search: subject_exact:"Markenloyalität"
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Dienstleistungsqualität
Online-Handel
Brand loyalty
32
Markentreue
32
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
28
Relationship marketing
28
Brand management
26
Markenführung
26
Brand
21
Markenartikel
21
Brand image
20
Markenimage
20
Customer satisfaction
12
Kundenzufriedenheit
12
Einzelhandel
6
Retail trade
6
Social Web
6
Social web
6
Confidence
4
Internet marketing
4
Online-Marketing
4
Service quality
4
Vertrauen
4
Online retailing
3
Age group
2
Altersgruppe
2
Brand trust
2
Customer integration
2
Customer retention
2
Dienstleistungsmarketing
2
Environmental consciousness
2
Fashion
2
Food trade
2
Großbritannien
2
India
2
Indien
2
Kundenbindung
2
Kundenbindungsprogramm
2
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English
7
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Abbes, Intissar
1
Ahn, Jiseon
1
Arli, Denni
1
Chrysochou, Polymeros
1
Hallem, Yousra
1
Hong, EunPyo
1
Hyun, Hyowon
1
Kim, Renee B.
1
Krystallis, Athanasios
1
Liu, Sheng-Wen
1
Pandey, Neeraj
1
Park, Joonyong
1
Park, Jungkun
1
Patwardhan, Avadhut Arun
1
Taga, Nadia
1
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International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
International journal of strategic change management : IJSCM
Journal of promotion management : JPM
Journal of retailing and consumer services
International journal of hospitality management
4
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Global business and finance review
1
Global journal of business research : GJBR
1
International journal of business
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management innovation systems : IJMIS
1
International journal of services and standards
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of open innovation : technology, market, and complexity
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of revenue and pricing management
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Pakistan journal of commerce and social sciences
1
Schnittstellen (in) der Medienökonomie
1
Schriftenreihe Marketing, Management
1
The IUP journal of brand management : IJBRM
1
The Routledge companion to strategic marketing
1
The international journal of bank marketing : IJBM
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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1
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
2
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
3
Analyzing role of E-SERVQUAL constructs for post-pandemic recovery of Indian taxi aggregator services
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
- In:
International journal of global business and …
16
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10013461383
Saved in:
4
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
5
The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in Taiwan
Liu, Sheng-Wen
- In:
International journal of strategic change management : IJSCM
7
(
2018
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10012252155
Saved in:
6
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
7
The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
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