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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
3,424
Konsumentenverhalten
3,424
Beziehungsmarketing
718
Relationship marketing
718
Customer satisfaction
567
Kundenzufriedenheit
567
Einzelhandel
501
Retail trade
501
Online retailing
460
Online-Handel
460
Dienstleistungsqualität
454
Service quality
454
Brand management
426
Markenführung
426
Brand image
400
Markenimage
400
Gastronomie
284
Restaurant industry
284
Social Web
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Social web
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Emotion
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Internet marketing
249
Brand
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Markenartikel
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Viral marketing
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Virales Marketing
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Confidence
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Vertrauen
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Advertising effects
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Werbewirkung
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Personality psychology
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Law, Chun Hung Roberts
6
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Li, Hengyun
3
Liang, Sai
3
Rana, Nripendra P.
3
Septianto, Felix
3
Ye, Qiang
3
Zhang, Zili
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Back, Robin M.
2
Barta, Sergio
2
Belanche, Daniel
2
Bigné Alcañiz, J. Enrique
2
Bufquin, Diego
2
Casaló, Luis V.
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Cortese, Juliann
2
De Angelis, Matteo
2
Diwanji, Vaibhav S.
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
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Fiore, Ann Marie
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Flavián Blanco, Carlos
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Flavián, Marta
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Gauzente, Claire
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Hyun, Hyowon
2
Islam, Tahir
2
Jang, Soocheong
2
Jeong, Miyoung
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Junaid, Muhammad
2
Kang, Juhee
2
Khan, Imran
2
Kuo, Ying-Feng
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Leung, Wilson Ka-shing
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International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
Psychology & marketing
Бизнес Информ
Journal of business research : JBR
191
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of promotion management : JPM
29
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
249
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
7
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
10
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
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