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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand management"
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Search: subject_exact:"Online-Netzwerk"
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Brand management
Social Web
147
Social web
147
Internet marketing
70
Online-Marketing
70
Consumer behaviour
66
Konsumentenverhalten
66
Viral marketing
49
Virales Marketing
49
Hotel industry
37
Hotellerie
37
Online retailing
36
Online-Handel
36
Social media
33
E-commerce
22
Electronic Commerce
22
Social network
22
Soziales Netzwerk
22
Beziehungsmarketing
21
Relationship marketing
21
Gastronomie
17
Online reviews
17
Restaurant industry
17
Markenführung
16
Customer satisfaction
14
Kundenzufriedenheit
14
Social relations
12
Soziale Beziehungen
12
Brand image
11
Markenimage
11
Advertising effects
9
Personalisierung
9
Personalization
9
Werbewirkung
9
Confidence
8
Customer integration
8
Dienstleistungsqualität
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Facebook
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16
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Wang, Yonggui
2
Aghanli, Niloofar
1
Bai, Billy
1
Busser, James A.
1
Chan, S Fiona
1
Chiang, Chang-Tang
1
Dens, Nathalie
1
Farzana Quoquab
1
Featherman, Mauricio S.
1
Fiore, Ann Marie
1
Ghadamosi, Ayantunji
1
Hajli, Nick
1
Hou, Jian-Ren
1
Huang, Guoqiong Ivanka
1
Jihad Mohammad
1
Kang, Juhee
1
Kemp, Elyria
1
Koo, Tian-Lih
1
Kuo, Ying-Feng
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Li, Dahui
1
Li, Yong-Quan
1
Liang, Sai
1
Liao, Chien Hsiang
1
Ma, Shuang
1
Main, Naser Alolayyan
1
Mariadoss, Babu John
1
Meek, Stephanie
1
Pelsmacker, Patrick de
1
Reynolds, Dennis
1
Rezaei, Saeid
1
Ruan, Wen-Qi
1
Schuckert, Markus
1
Shulga, Lenna V.
1
Slevitch, Lisa
1
Smith, Karen H.
1
Su, Na
1
Sun, Wenjun
1
Sung, Kyongsik
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International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
16
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
3
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
4
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
5
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
Saved in:
6
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
7
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Saved in:
8
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
9
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
10
The role of regulatory fit in virtual brand communities
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Saved in:
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