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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Web 2.0 technologies
Internet marketing
111
Online-Marketing
111
Consumer behaviour
70
Konsumentenverhalten
70
Social Web
61
Social web
61
Viral marketing
51
Virales Marketing
51
Hotel industry
46
Hotellerie
46
Online retailing
34
Online-Handel
34
E-commerce
19
Electronic Commerce
19
Gastronomie
19
Online reviews
19
Restaurant industry
19
Brand management
17
Markenführung
17
Website
17
Beziehungsmarketing
16
Relationship marketing
16
Social media
14
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
11
Markenimage
11
Service quality
11
Advertising effects
10
Werbewirkung
10
Advertising
8
Brand
8
Markenartikel
8
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8
China
7
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7
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12
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English
12
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Bai, Billy
1
Busser, James A.
1
Cheah, Chee Wei
1
Fiore, Ann Marie
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Huang, Guoqiong Ivanka
1
Hwang, Johye
1
Jeong, Miyoung
1
Kang, Juhee
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kumar, Vikas
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Lee, Seonjeong
1
Liang, Sai
1
Meek, Stephanie
1
Park, No-hyeun
1
Rusetski, Alexander
1
Schuckert, Markus
1
Shulga, Lenna V.
1
Sindhwani, Rahul
1
Strebinger, Andreas
1
Sun, Qin
1
Sun, Wenjun
1
Tang, Liang
1
Wang, Jia
1
Wilk, Violetta
1
Wong, IpKin Anthony
1
Xiong, Xiling
1
Xu, Bing
1
Yi, Kefu
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Yoon, Yoo-shik
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International journal of hospitality management
Journal of global marketing
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
23
Journal of marketing communications
18
Cogent business & management
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Journal of promotion management : JPM
11
Tourism management perspectives : TMP
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of advertising research
9
Journal of internet commerce
9
Business horizons
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
Journal of fashion marketing and management
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Young consumers : insight and ideas for responsible marketers
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
12
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
7
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
8
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
9
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
10
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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