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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Markenführung"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Markenführung
Price competition
Wettbewerbsstrategie
Marketing management
115
Marketingmanagement
115
Theorie
22
Theory
22
International marketing
21
Internationales Marketing
21
Beziehungsmarketing
19
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
19
Firm performance
17
Unternehmenserfolg
17
Hotel industry
15
Hotellerie
15
Competitive strategy
12
Innovation
12
Brand
10
Markenartikel
10
Brand management
9
Preismanagement
9
Pricing strategy
9
Distribution channel
8
Market entry
8
Marketing
8
Markteintritt
8
USA
8
United States
8
Vertriebsweg
8
Strategic management
7
Strategisches Management
7
International market entry
6
Internationaler Markteintritt
6
Internet marketing
6
Multinationales Unternehmen
6
Online-Marketing
6
Transnational corporation
6
marketing strategy
6
Emerging economies
5
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Article
26
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Aufsatz in Zeitschrift
Article in journal
26
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English
26
Author
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Ahn, Jiseon
1
Alcántara-Pilar, Juan Miguel
1
Back, Ki-Joon
1
Barrio-García, Salvador del
1
Benavente H., José Miguel
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Crespo-Almendros, Esmeralda
1
Crowther, Phil
1
Cuneo, Andres
1
Eliashberg, Jehoshua
1
Foroudi, Pantea
1
Gil Saura, Irene
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hight, S. Kyle
1
Hong, Yuan
1
Hwang, Minha
1
Ishihara, Masakazu
1
Jamilena, Dolores María Frías
1
Kaleka, Anna
1
Kim, Soon-Ho
1
Kumar, Subodha
1
Kumar, V.
1
Lee, Choong-Ki
1
Lee, Seoki
1
Lee, Yong-Ki
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Mehra, Amit
1
Milberg, Sandra J.
1
Molina, Miguel Ángel Rodríguez
1
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International journal of hospitality management
Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
53
The journal of brand management : an international journal
45
The journal of product & brand management
33
Journal of strategic marketing
28
European journal of marketing : EJM
25
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of retailing and consumer services
21
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of retailing
11
Journal of the Academy of Marketing Science
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of business & industrial marketing
10
Asia Pacific journal of marketing and logistics
9
Business horizons
9
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Cogent business & management
8
International journal of advertising : the review of marketing communications
8
International review on public and non-profit marketing
8
Marketing intelligence & planning
8
The marketing review
8
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
European management journal
6
European research studies
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail & distribution management
6
Journal of global marketing
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of contemporary hospitality management
5
Journal of internet commerce
5
Journal of marketing for higher education
5
Qualitative market research : an international journal
5
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ECONIS (ZBW)
26
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1
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
6
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
7
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
8
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
9
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
10
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
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