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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Preismanagement"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing strategy"
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Subject
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Decision under uncertainty
Preismanagement
Price competition
Wettbewerbsstrategie
Marketing management
115
Marketingmanagement
115
Theorie
22
Theory
22
International marketing
21
Internationales Marketing
21
Beziehungsmarketing
19
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
19
Firm performance
17
Unternehmenserfolg
17
Hotel industry
15
Hotellerie
15
Competitive strategy
12
Innovation
12
Brand
10
Markenartikel
10
Brand management
9
Markenführung
9
Pricing strategy
9
Distribution channel
8
Market entry
8
Marketing
8
Markteintritt
8
USA
8
United States
8
Vertriebsweg
8
Strategic management
7
Strategisches Management
7
International market entry
6
Internationaler Markteintritt
6
Internet marketing
6
Multinationales Unternehmen
6
Online-Marketing
6
Transnational corporation
6
marketing strategy
6
Emerging economies
5
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Online availability
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Undetermined
7
Type of publication
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Article
23
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
23
Language
All
English
23
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Villas-Boas, J. Miguel
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Eliashberg, Jehoshua
1
Fraser, Cynthia
1
Ginter, James L.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hight, S. Kyle
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jaikumar, Ramchandran
1
Jamilena, Dolores María Frías
1
Kaleka, Anna
1
Kim, Soon-Ho
1
Kumar, Subodha
1
Kumar, V.
1
Lee, Yong-Ki
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Mehra, Amit
1
Molina, Miguel Ángel Rodríguez
1
Morgan, Neil A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Peña, Ana Isabel Polo
1
Pierce, Lamar
1
Popescu, Ioana
1
Rangan, V. Kasturi
1
Rao, Vithala R.
1
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Published in...
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International journal of hospitality management
Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
9
European journal of operational research : EJOR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Journal of business economics : JBE
5
Journal of retailing and consumer services
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of industrial organization
4
International journal of wine business research : IJWBR
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transportation research / E : an international journal
4
Asia Pacific journal of marketing and logistics
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of business and globalisation : IJBG
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of revenue and pricing management
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
The marketing review
3
Baltic journal of management
2
Business horizons
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Harvard business review : HBR
2
International journal of management & enterprise development : IJMED
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of marketing analytics : JMA
2
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Source
All
ECONIS (ZBW)
23
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1
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23
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
7
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
8
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
9
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
10
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
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