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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Corporate social responsibility"
~subject:"Hotel industry"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Corporate social responsibility
Hotel industry
Social Web
Brand image
28
Markenimage
28
Brand equity
27
Brand management
23
Markenführung
23
Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
13
Relationship marketing
13
Brand
8
Markenartikel
8
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
5
Gastronomie
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Restaurant industry
5
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Corporate reputation
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Firmenimage
4
Marketing management
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Marketingmanagement
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Social web
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Bank
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Corporate Social Responsibility
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Lieferantenmanagement
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Online retailing
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Online-Handel
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Supplier relationship management
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Viral marketing
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Virales Marketing
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Brand Equity
2
Brand awareness
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Brand loyalty
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Brand personality
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Brand reputation
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Customer integration
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Aufsatz in Zeitschrift
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Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Baabdullah, Abdullah Mohammed
1
Gupta, Ashish
1
Hsu, Cathy H. C.
1
Huang, Guoqiong Ivanka
1
Hur, Won-Moo
1
Kim, Yeonshin
1
Lee, Luri
1
Lim, Rachel Esther
1
Nazarian, Alireza
1
Oh, Haemoon
1
Park, Hyejune
1
Rana, Nripendra P.
1
Seyyedamiri, Nader
1
Slevitch, Lisa
1
Sung, Kyongsik
1
Tao, Chen-Wei
1
Wong, IpKin Anthony
1
Xiong, Xiling
1
Yi, Kefu
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
12
Cogent business & management
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of brand management : an international journal
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
The journal of product & brand management
3
Economic research
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Administrative Sciences : open access journal
1
American journal of business
1
Contemporary economics
1
Digital business
1
Eurasian journal of business and economics : EJBE
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research studies
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business and organizational excellence : GBOE
1
Global business review
1
Global journal of business management : GJBM
1
Indian journal of economics & business : IJEB
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
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ECONIS (ZBW)
7
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1
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
5
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
Saved in:
6
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
7
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
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