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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Market research
Consumer behaviour
1,039
Konsumentenverhalten
1,039
Gastronomie
270
Restaurant industry
270
Customer satisfaction
269
Kundenzufriedenheit
269
Dienstleistungsqualität
257
Service quality
257
Hotel industry
250
Hotellerie
250
Beziehungsmarketing
232
Relationship marketing
232
Holiday behaviour
148
Urlaubsverhalten
148
Emotion
112
Brand management
103
Markenführung
103
Markenimage
101
Viral marketing
93
Virales Marketing
93
Tourism
92
Tourismus
92
Internet marketing
71
Online-Marketing
71
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71
Tourism marketing
67
Tourismusmarketing
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56
Online-Handel
56
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56
Social web
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55
Vertrauen
55
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53
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52
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English
104
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Han, Heesup
11
Hyun, Sunghyup Sean
7
Jang, Soocheong
5
Yu, Jongsik
4
Ahn, Jiseon
3
Chua, Bee-Lia
3
Hwang, Jinsoo
3
Kang, Juhee
3
Kim, Jinkyung Jenny
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Cheung, Catherine
2
Han, Sung Ho
2
Jeong, EunHa
2
Kim, Dohee
2
Kim, Heather Markham
2
Kim, Wansoo
2
Law, Chun Hung Roberts
2
Lee, Sanghyeop
2
Lee, Timothy J.
2
Lo, Ada
2
Park, Jungkun
2
Qu, Hailin
2
Seo, Soobin
2
Sung, Kyongsik
2
Tsai, Henry
2
Aagerup, Ulf
1
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
Alahakoon, Thilini
1
Amaya-Molinar, Carlos Mario
1
Arnegger, Julius
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Bai, Billy
1
Baloglu, Seyhmus
1
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1
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International journal of hospitality management
Journal of travel and tourism marketing
Journal of business research : JBR
395
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
220
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
79
Journal of marketing communications
74
Journal of international consumer marketing
73
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of strategic marketing
56
International journal of consumer studies
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Journal of marketing management : MM
54
Qualitative market research : an international journal
54
Cogent business & management
52
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of the Academy of Marketing Science
46
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of promotion management : innovations in planning and applied research
42
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
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ECONIS (ZBW)
104
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81
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
82
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
83
Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh
;
Tukamushaba, Eddy Kurobuza
- In:
International journal of hospitality management
45
(
2015
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
Saved in:
84
Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean
;
Kim, Kyungmin
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
Saved in:
85
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
86
Exploring the effects of heritage site image on souvenir shopping attitudes : the moderating role of perceived cultural difference
Wong, IpKin Anthony
;
Cheng, Mingming
- In:
Journal of travel and tourism marketing
31
(
2014
)
3/4
,
pp. 476-492
Persistent link: https://www.econbiz.de/10010395944
Saved in:
87
Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
37
(
2014
),
pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
Saved in:
88
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
89
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
90
The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
Jeong, EunHa
;
Jang, Soocheong
;
Day, Jonathon
;
Ha, Sejin
- In:
International journal of hospitality management
41
(
2014
),
pp. 10-20
Persistent link: https://www.econbiz.de/10010403148
Saved in:
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