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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dolnicar, Sara"
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Brand image
3
Brand management
3
Cluster analysis
3
Clusteranalyse
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Market segmentation
3
Marktsegmentierung
3
Tourism marketing
3
Tourismusmarketing
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cluster analysis
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DLF IIST
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Data Mining
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Data mining
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Destination management
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Destinationsmanagement
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Dolnicar, Sara
Han, Heesup
24
Mattila, Anna S.
22
Jang, Soocheong
21
Law, Chun Hung Roberts
17
Kim, Woo Gon
14
King, Ceridwyn
14
Balmer, John M. T.
13
Hyun, Sunghyup Sean
11
Wong, IpKin Anthony
11
Wu, Luorong
11
Powell, Shaun M.
10
So, Kevin Kam Fung
10
Lee, Choong-Ki
9
Loureiro, Sandra Maria Correia
9
Fesenmaier, Daniel R.
8
Line, Nathaniel D.
8
Merrilees, Bill
8
Burmann, Christoph
7
Grace, Debra
7
Hanks, Lydia
7
Josiassen, Alexander
7
Lehto, Xinran Y.
7
Li, Hengyun
7
Liu, Qing
7
Miao, Li
7
Qu, Hailin
7
Stepchenkova, Svetlana
7
Tanford, Sarah
7
Wang, Youcheng
7
Wei, Wei
7
Xiong, Lina
7
Zhang, Zili
7
Bai, Billy
6
Bonn, Mark Andrew
6
Filieri, Raffaele
6
Gil Saura, Irene
6
Golob, Urša
6
Gursoy, Dogan
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Hsu, Cathy H. C.
6
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International journal of hospitality management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of nonprofit & public sector marketing
3
Australasian marketing journal
2
International journal of market research
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Arbeitspapier
1
Asia Pacific journal of marketing and logistics
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of marketing education : JME
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Segmentation in social marketing : process, methods and application
1
Strategic marketing in tourism services
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Universitätsbibliothek Wien - Working Papers
1
ÖGAF-Protokolle
1
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ECONIS (ZBW)
10
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1
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
2
How to avoid random market segmentation solutions
Ernst, Dominik
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
Saved in:
3
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
4
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
5
Validly measuring destination image in survey studies
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
Saved in:
6
Travel agency
marketing
strategy : insights from Switzerland
Dolnicar, Sara
;
Laesser, Christian
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10003860829
Saved in:
7
Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp
;
Dolnicar, Sara
;
Laesser, Christian
; …
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
Saved in:
8
In a galaxy far, far away ... market yourself differently
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 593-598
Persistent link: https://www.econbiz.de/10011687300
Saved in:
9
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
10
Asking good survey questions
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 551-574
Persistent link: https://www.econbiz.de/10009791055
Saved in:
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