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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand equity"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Brand equity
Konsumentenverhalten
Brand loyalty
18
Markentreue
18
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
14
Brand management
12
Markenführung
12
Brand image
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenimage
10
Brand
9
Markenartikel
9
Hotel industry
7
Hotellerie
7
Dienstleistungsqualität
4
Service quality
4
Brand experience
3
Brand satisfaction
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Customer retention
3
Emotion
3
Kundenbindung
3
Confidence
2
Place attachment
2
Structural equation model
2
Strukturgleichungsmodell
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Vertrauen
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Advertising effects
1
Affect
1
Affective commitment
1
Affective engagement
1
Australia
1
Australien
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Behavioral engagement
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Brand attachment
1
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Brand commitment
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14
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Han, Heesup
3
Hwang, Jinsoo
2
Ahn, Jiseon
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Back, Ki-Joon
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Cardinale, Sylvia
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Drennan, Judy
1
Ferreira, Aristides Isidoro
1
Giovanis, Apostolos
1
Guibert, Nathalie
1
Jang, Soocheong
1
Ju, Yongwook
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
Komppula, Raija
1
Konu, Henna
1
Koo, Bonhak
1
Leal, Catarina Correia
1
Leckie, Civilai
1
Lee, Sanghyeop
1
Lee, Soyeun Olivia
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
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Lobo, Antonio
1
Louriero, Sandra
1
Melewar, T. C.
1
Mikkonen, Titta
1
Murphy, Jamie
1
Nguyen, Hong Ngoc
1
Ok, Chihyung
1
Song, Hak-jun
1
Torres, Pedro Marcelo
1
Yu, Jongsik
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International journal of hospitality management
Marketing intelligence & planning
Journal of retailing and consumer services
26
The journal of product & brand management
24
The journal of brand management : an international journal
20
Journal of business research : JBR
19
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Journal of strategic marketing
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
14
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
5
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
Saved in:
6
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
7
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
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