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~isPartOf:"International journal of hospitality management"
~isPartOf:"SpringerLink / Bücher"
~subject:"Internet marketing"
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Internet marketing
Social Web
218
Social web
218
Deutschland
202
Marketingmanagement
202
Marketing management
200
Germany
183
Unternehmen
96
Hotel industry
89
Hotellerie
89
Consumer behaviour
86
Konsumentenverhalten
86
Online-Marketing
84
Marketing
77
Theorie
70
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69
Beziehungsmarketing
55
Relationship marketing
55
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Law, Chun Hung Roberts
5
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3
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2
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2
Kim, Woo Gon
2
Kreutzer, Ralf T.
2
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2
Liu, Xianwei
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
Au, Norman
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1
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1
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1
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1
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1
Du, Qianzhou
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International journal of hospitality management
SpringerLink / Bücher
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
118
Journal of retailing and consumer services
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of marketing communications
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
48
Business horizons
46
Information systems research : ISR
46
The journal of product & brand management
45
Cogent business & management
42
Journal of internet commerce
42
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of technology marketing : IJTMkt
39
Marketing intelligence & planning
38
Journal of strategic marketing
37
Journal of marketing
34
The journal of brand management : an international journal
33
International journal of business information systems : IJBIS
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Electronic commerce research
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Springer eBook Collection
30
Journal of advertising research
29
Journal of marketing management : MM
29
International journal of contemporary hospitality management
28
Young consumers : insight and ideas for responsible marketers
28
Journal of hospitality marketing & management
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Psychology & marketing
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
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ECONIS (ZBW)
79
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Social media friending in building coworker guanxi : a study in the hotel industry
Yang, Fiona X.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012146214
Saved in:
3
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
4
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
5
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
6
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
7
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
8
Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women
Khan, Imran Maqbool
;
Sahadev, Sunil
;
Rashid, Tahir
; …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271323
Saved in:
9
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
10
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
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