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~isPartOf:"International journal of hospitality management"
~subject:"Konsumentenverhalten"
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Search: subject:"Online-Marketing"
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Konsumentenverhalten
Internet marketing
86
Online-Marketing
86
Consumer behaviour
51
Hotel industry
46
Hotellerie
46
Social Web
45
Social web
45
Viral marketing
45
Virales Marketing
45
Online retailing
28
Online-Handel
28
Gastronomie
19
Restaurant industry
19
Online reviews
18
E-commerce
16
Electronic Commerce
16
Website
15
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Social media
11
Beziehungsmarketing
9
Brand management
9
Markenführung
9
Relationship marketing
9
Brand image
7
Facebook
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
Advertising effects
5
Brand
5
Confidence
5
Emotion
5
Hotel
5
Markenartikel
5
Online review
5
TripAdvisor
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English
51
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Law, Chun Hung Roberts
6
Li, Hengyun
3
Liang, Sai
3
Zhang, Zili
3
Back, Robin M.
2
Bufquin, Diego
2
Jang, Soocheong
2
Jeong, Miyoung
2
Kang, Juhee
2
Liu, Jianwei
2
Nutta, Marco W. W.
2
Park, Jeong-Yeol
2
Tang, Chun-Hung
2
Yen, Chih-Lun Alan
2
Zhang, Lu
2
Zhang, Ziqiong
2
Ahn, Jiseon
1
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Back, Ki-Joon
1
Bai, Billy
1
Bernard, Shaniel
1
Bonn, Mark Andrew
1
Busser, James A.
1
Casaló, Luis V.
1
Chan, Irene Cheng Chu
1
Chang, Ya Ping
1
Cho, Meehee
1
Chow, Cheris W. C.
1
Chung, Namho
1
D'Acunto, David
1
Dalli, Daniele
1
Denizci Guillet, Basak
1
Ekinci, Yuksel
1
Fang, Davis Ka Chio
1
Feng, Shunzi
1
Fiore, Ann Marie
1
Flavián Blanco, Carlos
1
Fong, Lawrence Hoc Nang
1
Gil-Soto, Esperanza
1
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International journal of hospitality management
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
51
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1
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
2
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
3
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
4
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
5
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei
;
Luo, Yi
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Saved in:
6
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
7
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
8
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
9
Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model
Pillai, Souji Gopalakrishna
;
Kim, Woo Gon
;
Kavitha Haldorai
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363635
Saved in:
10
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
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