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~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising"
~subject:"Preismanagement"
~subject:"Relationship marketing"
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Advertising
Preismanagement
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Werbung
136
Internet marketing
87
Online-Marketing
87
Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
64
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Gijsenberg, Maarten J.
3
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International journal of industrial organization
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
224
Journal of advertising research
207
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
161
Journal of advertising
158
Journal of retailing and consumer services
114
International journal of internet marketing and advertising : IJIMA
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : JPM
87
Journal of promotion management : innovations in planning and applied research
82
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Journal of historical research in marketing
70
European journal of marketing : EJM
67
European journal of operational research : EJOR
66
SpringerLink / Bücher
65
Psychology & marketing
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
NBER working paper series
56
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
50
Health marketing quarterly
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
NBER Working Paper
47
Working paper / National Bureau of Economic Research, Inc.
43
Journal of global marketing
40
Marketing letters : a journal of research in marketing
40
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
The journal of product & brand management
37
Asia Pacific journal of marketing and logistics
36
International journal of electronic marketing and retailing : IJEMR
36
Journal of the Academy of Marketing Science
34
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ECONIS (ZBW)
155
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1
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155
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1
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
2
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
3
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
6
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
7
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
8
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
9
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
10
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
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