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~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of historical research in marketing"
~subject:"Advertising"
~subject:"Preismanagement"
~subject:"Relationship marketing"
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Advertising
Preismanagement
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Werbung
158
Consumer behaviour
48
Konsumentenverhalten
48
Advertising history
45
Internet marketing
41
Online-Marketing
41
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International journal of industrial organization
Journal of business ethics : JOBE
Journal of historical research in marketing
Journal of business research : JBR
231
Journal of advertising research
213
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
163
Journal of retailing and consumer services
114
International journal of internet marketing and advertising : IJIMA
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : JPM
87
Journal of promotion management : innovations in planning and applied research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
77
European journal of operational research : EJOR
70
European journal of marketing : EJM
67
SpringerLink / Bücher
65
Psychology & marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
NBER working paper series
56
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
52
Health marketing quarterly
49
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
NBER Working Paper
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Journal of global marketing
41
Young consumers : insight and ideas for responsible marketers
41
Marketing letters : a journal of research in marketing
40
Marketing intelligence & planning
37
The journal of product & brand management
37
Asia Pacific journal of marketing and logistics
36
International journal of electronic marketing and retailing : IJEMR
36
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
165
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
3
The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
Saved in:
4
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
5
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
6
Special issue: international sources for advertising and marketing history
Hawkins, Richard
(
ed.
);
Neilson, Leighann
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013328226
Saved in:
7
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
8
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
9
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
10
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
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