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~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising"
~subject:"Preismanagement"
~subject:"Relationship marketing"
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Advertising
Preismanagement
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Werbung
87
Theorie
37
Theory
37
Consumer behaviour
35
Internet marketing
35
Konsumentenverhalten
35
Online-Marketing
35
Advertising effects
22
Werbewirkung
22
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18
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International journal of industrial organization
Journal of business ethics : JOBE
Journal of business research : JBR
224
Journal of advertising research
207
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
161
Journal of advertising
158
Journal of retailing and consumer services
114
International journal of internet marketing and advertising : IJIMA
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : JPM
87
Journal of promotion management : innovations in planning and applied research
82
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Journal of historical research in marketing
70
European journal of marketing : EJM
67
European journal of operational research : EJOR
66
SpringerLink / Bücher
65
Psychology & marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
NBER working paper series
56
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
50
Health marketing quarterly
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
NBER Working Paper
47
Working paper / National Bureau of Economic Research, Inc.
43
Journal of global marketing
40
Marketing letters : a journal of research in marketing
40
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
The journal of product & brand management
37
Asia Pacific journal of marketing and logistics
36
International journal of electronic marketing and retailing : IJEMR
36
Journal of the Academy of Marketing Science
34
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ECONIS (ZBW)
94
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1
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
2
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
3
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
4
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
5
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012888276
Saved in:
6
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
7
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
8
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
9
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
10
Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
Saved in:
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