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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenidentität"
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Consumer behaviour
Konsumentenverhalten
Brand image
102
Markenimage
102
Brand management
69
Markenführung
69
Internet marketing
38
Online-Marketing
38
Social Web
37
Social web
37
Brand
29
Markenartikel
29
Beziehungsmarketing
24
Relationship marketing
24
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
17
Clothing
17
Advertising effects
15
Werbewirkung
15
Viral marketing
11
Virales Marketing
11
social media
11
Marketing management
9
Marketingmanagement
9
Advertising
8
Brand loyalty
8
USA
8
Werbung
8
Customer satisfaction
7
Facebook
7
Kundenzufriedenheit
7
Online retailing
7
Online-Handel
7
Structural equation model
7
Strukturgleichungsmodell
7
United States
7
purchase intention
7
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Undetermined
54
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Article
84
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Article in journal
84
Aufsatz in Zeitschrift
84
Language
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English
84
Author
All
Phau, Ian
3
Al-Mamun, Abdullah
2
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kwon, Eun Sook
2
Kwon, Wi-suk
2
Lee, Yuri
2
Naser Valaei
2
Robinson, Tammy
2
Alexander, Bethan
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bahng, Young Jin
1
Bakış, Selen
1
Bang Nguyen Viet
1
Bang, Nguyen
1
Barretta, Paul G.
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Bin Ismail, Hishamuddin
1
Bisht, Swati
1
Carduck, Juliane
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chang, Jae Youn
1
Chay Yau Choon
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Chong, Siong Choy
1
Choo, Ho Jung
1
Chung, Yoo Jin
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Dang Huu Phuc
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of fashion marketing and management
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
84
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84
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date (oldest first)
1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
9
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
10
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
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