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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Konsumentenverhalten
270
Beziehungsmarketing
193
Relationship marketing
193
Brand management
170
Markenführung
170
Brand image
132
Internet marketing
104
Online-Marketing
104
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95
Social web
95
Customer satisfaction
89
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89
Marketing management
71
Marketingmanagement
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Mattila, Anna S.
7
Kim, Eojina
5
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Tang, Liang
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Chi, Christina Geng-Qing
3
Hanks, Lydia
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King, Ceridwyn
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Line, Nathaniel D.
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Noone, Breffni M.
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Raab, Carola
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Wu, Luorong
3
Zhang, Lu
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2
Aspara, Jaakko
2
Back, Ki-joon
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
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2
Chen, Qimei
2
Dangi, Hamendra Kumar
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Gao, Yixing
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
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Hyun, Sunghyup Sean
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Lehmann, Donald R.
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Li, Xiang
2
Lim, Jeen-su
2
Lin, Michael S.
2
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2
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Marketing letters : a journal of research in marketing
Journal of business research : JBR
942
Journal of retailing and consumer services
786
The journal of brand management : an international journal
393
The journal of product & brand management
364
International journal of hospitality management
322
Psychology & marketing
206
Journal of travel and tourism marketing
193
Asia Pacific journal of marketing and logistics
189
European journal of marketing : EJM
173
SpringerLink / Bücher
171
The journal of services marketing
166
Journal of business ethics : JOBE
161
Tourism management : research, policies, practice
158
Journal of marketing communications
151
Journal of the Academy of Marketing Science
150
Journal of marketing
147
Marketing intelligence & planning
145
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of strategic marketing
137
Journal of hospitality marketing & management
136
International journal of consumer studies
134
Cogent business & management
132
International journal of contemporary hospitality management
131
Journal of marketing management : MM
130
Journal of retailing
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
114
Management science : journal of the Institute for Operations Research and the Management Sciences
111
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
105
The journal of consumer marketing
101
The service industries journal
101
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
96
Journal of international consumer marketing
93
Journal of promotion management : innovations in planning and applied research
88
Journal of marketing research : JMR
87
Journal of global marketing
86
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ECONIS (ZBW)
305
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
3
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
4
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
Saved in:
5
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
6
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
7
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
8
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
9
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
10
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
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