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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Tourism marketing"
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Consumer behaviour
Tourism marketing
Konsumentenverhalten
270
Beziehungsmarketing
193
Relationship marketing
193
Brand management
170
Markenführung
170
Brand image
132
Markenimage
132
Internet marketing
104
Online-Marketing
104
Social Web
95
Social web
95
Customer satisfaction
89
Kundenzufriedenheit
89
Marketing management
71
Marketingmanagement
71
Dienstleistungsqualität
66
Service quality
66
Hotel industry
62
Hotellerie
62
Brand
55
Markenartikel
55
Tourism
50
Tourismus
50
Destination management
48
Destinationsmanagement
48
Tourismusmarketing
46
Tourism industry
42
Tourismuswirtschaft
42
Advertising effects
41
Werbewirkung
41
Holiday behaviour
38
Urlaubsverhalten
38
Viral marketing
37
Virales Marketing
37
Corporate Social Responsibility
36
Corporate social responsibility
36
Emotion
36
USA
33
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9
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304
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1
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English
305
Author
All
Mattila, Anna S.
6
Kim, Eojina
5
King, Ceridwyn
4
Line, Nathaniel D.
4
Tanford, Sarah
4
Tang, Liang
4
Chi, Christina Geng-Qing
3
Hanks, Lydia
3
Li, Xiang
3
Noone, Breffni M.
3
Raab, Carola
3
So, Kevin Kam Fung
3
Wu, Luorong
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Back, Ki-joon
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Chien-Yu
2
Chen, Nan
2
Chen, Qimei
2
Dangi, Hamendra Kumar
2
Doorn, Jenny van
2
Funk, Daniel C.
2
Gao, Yixing
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Gursoy, Dogan
2
Hyun, Sunghyup Sean
2
Kaplanidou, Kyriaki
2
Kim, Woo Gon
2
Klink, Richard R.
2
Kouril, Michal
2
Kwon, Eun Sook
2
Lee, Seonjeong
2
Lin, Michael S.
2
Liu, Maggie Wenjing
2
Liu, Matthew Tingchi
2
Lu, Lu
2
Miao, Li
2
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Marketing letters : a journal of research in marketing
Journal of business research : JBR
881
Journal of retailing and consumer services
780
International journal of hospitality management
313
The journal of product & brand management
310
The journal of brand management : an international journal
301
Tourism management : research, policies, practice
267
Journal of travel and tourism marketing
266
Psychology & marketing
200
Asia Pacific journal of marketing and logistics
184
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
178
The journal of services marketing
160
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
151
Journal of hospitality marketing & management
147
Marketing intelligence & planning
146
International journal of contemporary hospitality management
144
Journal of marketing communications
141
Journal of marketing
135
SpringerLink / Bücher
133
Cogent business & management
132
International journal of consumer studies
131
Journal of strategic marketing
129
Journal of retailing
123
Tourism management perspectives : TMP
119
Journal of marketing management : MM
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
The service industries journal
100
The journal of consumer marketing
96
Tourism analysis : an interdisciplinary tourism & hospitality journal
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
Journal of international consumer marketing
92
Journal of promotion management : innovations in planning and applied research
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
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ECONIS (ZBW)
305
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
3
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
4
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
Saved in:
5
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
6
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
7
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
8
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
9
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
10
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
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