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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"USA"
~subject:"Virales Marketing"
~subject:"Website"
~type:"article"
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Konsumentenverhalten
USA
Virales Marketing
Website
Consumer behaviour
38
Internet marketing
25
Online-Marketing
25
Online retailing
21
Online-Handel
21
E-commerce
15
Electronic Commerce
15
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
Confidence
8
Vertrauen
8
Advertising effects
6
Brand management
6
Markenführung
6
Werbewirkung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Benutzerschnittstelle
4
Media usage
4
Mediennutzung
4
United States
4
User interface
4
social media
4
Advertising
3
Brand image
3
China
3
Customer satisfaction
3
International marketing
3
Internationales Marketing
3
Kundenzufriedenheit
3
Markenimage
3
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17
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1
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Article in journal
56
Aufsatz in Zeitschrift
56
Language
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English
56
Author
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Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Huh, Jisu
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Seelig, Michelle I.
2
Agrebi, Meriem
1
Aldás-Manzano, Joaquín
1
Argyriou, Evmorfia
1
Assimakopoulos, Costas
1
Auschaitrakul, Sumitra
1
Basil, Debra Z.
1
Bergiel, Blaise
1
Bin Ismail, Hishamuddin
1
Blake, Brian F.
1
Blanc, Simone
1
Blodgett, Jeffrey G.
1
Boon, Edward
1
Borra, Danielle
1
Bright, Laura
1
Broderick, Amanda J.
1
Brown, Mark
1
Capece, Guendalina
1
Caruana, Albert
1
Cassar, Mario
1
Chandon, Jean Louis
1
Chang, Yuhmiin
1
Chen, Jun
1
Chong, Siong Choy
1
Cornwell, T. Bettina
1
Currás-Pérez, Rafael
1
Demangeot, Catherine
1
Deng, Huixin
1
Di Pillo, Francesca
1
Dibb, Sally
1
Dimitriadis, Sergios
1
Dogra, Pallavi
1
Drennan, Judy C.
1
Dung Phuong Hoang
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
53
Journal of internet commerce
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Journal of business research : JBR
43
International journal of business information systems : IJBIS
34
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
International journal of electronic marketing and retailing : IJEMR
29
International journal of hospitality management
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of electronic commerce : IJEC
27
Journal of electronic commerce research : JECR
23
Journal of hospitality marketing & management
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of electronic business
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of retail & distribution management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Electronic commerce research
15
Journal of fashion marketing and management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of contemporary hospitality management
13
Journal of management information systems : JMIS
13
Management information systems : mis quarterly
13
Journal of business ethics : JOBE
12
Journal of vacation marketing : an international journal
12
Leitfaden Online-Marketing ; [Bd. 1]
12
Technological forecasting & social change : an international journal
12
The service industries journal
12
Information systems research : ISR
11
Journal of organizational computing and electronic commerce
11
Tourism management perspectives : TMP
11
Journal of advertising research
10
Tourism analysis : an interdisciplinary tourism & hospitality journal
10
Electronic commerce research and applications
9
Global business review
9
Health marketing quarterly
9
Marketing intelligence & planning
9
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Source
All
ECONIS (ZBW)
56
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56
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1
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
4
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
5
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
6
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
7
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
8
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
9
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
10
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
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