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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Virales Marketing
Social Web
176
Social web
176
Internet marketing
123
Online-Marketing
123
Consumer behaviour
109
Konsumentenverhalten
109
social media
59
Viral marketing
54
Brand management
53
Markenführung
53
Beziehungsmarketing
39
Relationship marketing
39
Brand image
32
Markenimage
32
Advertising effects
30
Werbewirkung
30
Advertising
21
Social network
21
Soziales Netzwerk
21
Werbung
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19
Online-Handel
19
Marketing management
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Marketingmanagement
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Facebook
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Electronic Commerce
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electronic word-of-mouth
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social media marketing
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advertising
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consumer behaviour
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54
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Article in journal
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54
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English
54
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Bao, Tong
2
Berger, Jonah
2
Moe, Wendy W.
2
Trusov, Michael
2
Ahn, Joong-Ho
1
Akpinar, Ezgi
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Armelini, Guillermo
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
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1
Balasubramanian, Senthil Arasu
1
Bayer, Emanuel
1
Bayer, Joseph B.
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand V.
1
Boistel, Philippe
1
Bonezza, Andrea
1
Bucklin, Randolph E.
1
Bélanger, Charles H.
1
Cascio, Christopher N.
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Chen, Yu-Jen
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
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1
De Angelis, Matteo
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Djafarova, Elmira
1
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1
Duh, Helen Inseng
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing research : JMR
Journal of business research : JBR
93
Journal of retailing and consumer services
43
Information systems research : ISR
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
International journal of advertising : the quarterly review of marketing communications
20
Electronic commerce research
19
Psychology & marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
Management information systems : mis quarterly
10
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ECONIS (ZBW)
54
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1
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
5
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
6
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
7
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
8
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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