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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of media business studies"
~isPartOf:"The journal of media economics"
~subject:"United States"
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Fernsehwerbung
22
Television advertising
22
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Kwak, Hyokjin
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McDowell, Walter
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International journal of internet marketing and advertising : IJIMA
Journal of media business studies
The journal of media economics
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of global marketing
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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1
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
2
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
3
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
4
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
5
Broadcast network television, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
Saved in:
6
The peoplemeter wars : a case study of technological innovation and diffusion in the ratings industry
Buzzard, Karen S. F.
- In:
The journal of media economics
15
(
2002
)
4
,
pp. 273-291
Persistent link: https://www.econbiz.de/10001710458
Saved in:
7
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
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