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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Consumer behaviour
395
Konsumentenverhalten
395
Brand management
352
Markenführung
352
Brand image
291
Markenimage
291
Brand
182
Markenartikel
180
Beziehungsmarketing
142
Relationship marketing
142
Social Web
108
Social web
108
Internet marketing
97
Online-Marketing
97
Einzelhandel
89
Retail trade
89
Customer satisfaction
50
Kundenzufriedenheit
50
Luxury goods
46
Luxusgüter
46
Handelsmarke
44
Store brand
44
Advertising effects
42
Werbewirkung
42
Brand loyalty
38
Online retailing
38
Online-Handel
38
Markentreue
35
Viral marketing
32
Virales Marketing
32
Marketing management
28
Marketingmanagement
28
Confidence
27
Vertrauen
27
Fashion
25
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25
Emotion
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Advertising
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21
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Article
460
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Article in journal
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Guidebook
Lehrbuch
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Park, Jungkun
9
Dawes, John
5
Khan, Imran
5
Lombart, Cindy
5
Loureiro, Sandra Maria Correia
5
Dhir, Amandeep
4
Dwivedi, Abhishek
4
Hyun, Hyowon
4
Louis, Didier
4
Prentice, Catherine
4
Talwar, Shalini
4
Ahn, Jiseon
3
Baumann, Chris
3
Eugene Cheng-xi Aw
3
Hollebeek, Linda D.
3
Hong, EunPyo
3
Huang, Zongsheng
3
Japutra, Arnold
3
Kaur, Puneet
3
Konuk, Faruk Anıl
3
Kumar, Sushant
3
Kumar, Vikas
3
Laroche, Michel
3
Legohérel, Patrick
3
Liu, Chih-Hsing
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Ngobo, Paul-Valentin
3
Park, Hyejune
3
Richard, Marie-Odile
3
Rita, Paulo
3
Septianto, Felix
3
Shao, Wei
3
Thaichon, Park
3
Tran, Trang P.
3
Trinh, Giang
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Journal of business research : JBR
785
The journal of brand management : an international journal
661
The journal of product & brand management
420
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
461
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1
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10
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461
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date (oldest first)
1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
9
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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