//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"essentials"
~subject:"Suchmaschine"
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Suchmaschine
social media
Online-Marketing
272
Internet marketing
267
Consumer behaviour
139
Konsumentenverhalten
139
Social Web
138
Social web
138
Advertising effects
54
Brand management
54
Markenführung
54
Viral marketing
54
Virales Marketing
54
Werbewirkung
54
Advertising
47
Werbung
47
Electronic Commerce
44
E-commerce
42
Beziehungsmarketing
41
Relationship marketing
41
Online retailing
40
Online-Handel
40
Brand image
33
Markenimage
33
Website
29
Internet
23
Marketing management
23
Marketingmanagement
23
Holiday behaviour
20
Tourism marketing
20
Tourismusmarketing
20
USA
20
United States
20
Urlaubsverhalten
20
Facebook
17
Tourism
17
Tourismus
17
Hotel industry
15
Hotellerie
15
Search engine
13
more ...
less ...
Online availability
All
Undetermined
40
Free
1
Type of publication
All
Article
60
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
61
German
5
Author
All
Rita, Paulo
3
Duh, Helen Inseng
2
Ha, Louisa
2
Kampmeyer, Saskia
2
Kreutzer, Ralf T.
2
Law, Chun Hung Roberts
2
Logan, Kelty
2
Moro, Sérgio
2
Piening, Thorsten
2
Ramos, Ricardo F.
2
Schuckert, Markus
2
Seyed Vousoghi, Darius
2
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alvandi, Mohsen
1
Ayo, Charles K.
1
Babakus, Emin
1
Baeshen, Yasser
1
Bao, Tong
1
Barrichello, Alcides
1
Ben Yahia, Imene
1
Boistel, Philippe
1
Bormann, Patrick
1
Boutsouki, Christina
1
Bright, Laura
1
Brünink, Leonine A.
1
Buhalis, Dimitrios
1
Bélanger, Charles H.
1
Chan, Terri H.
1
Chen, Wenbo
1
Dagistanli, Hayri Sinan
1
Dankwa, Dan Duku
1
Ding, Xiaojie
1
Dodoo, Naa Amponsah
1
Dumicic, Ksenija
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Springer Gabler <Firma>
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of travel and tourism marketing
essentials
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Information systems research : ISR
32
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
22
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Cogent business & management
17
International journal of business information systems : IJBIS
16
CESifo working papers
15
International journal of technology marketing : IJTMkt
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of internet commerce
15
International journal of electronic commerce : IJEC
14
Journal of management information systems : JMIS
14
Journal of marketing research : JMR
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Journal of marketing
12
Journal of marketing management : MM
12
International journal of electronic business
11
Health marketing quarterly
10
Electronic commerce research and applications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of strategic marketing
9
Management information systems : mis quarterly
9
Discussion paper
8
Discussion papers / CEPR
8
International journal of market research
8
Journal of marketing research
8
Journal of promotion management : JPM
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of nonprofit & public sector marketing
7
Journal of organizational computing and electronic commerce
7
Psychology & marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
4
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
10
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->