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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Internet marketing"
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Brand management
Internet marketing
Website
47
Consumer behaviour
23
Konsumentenverhalten
23
Online-Marketing
22
Online retailing
17
Online-Handel
17
Electronic Commerce
13
E-commerce
11
Social Web
10
Social web
10
Beziehungsmarketing
7
Relationship marketing
7
Confidence
6
Vertrauen
6
Markenführung
5
Werbewirkung
4
Advertising effects
3
Einzelhandel
3
Media usage
3
Mediennutzung
3
Retail trade
3
Search engine
3
Suchmaschine
3
Web-Seite
3
social media
3
Augenfolgebewegung
2
Benutzerschnittstelle
2
Benutzerverhalten
2
Brand image
2
China
2
Cognition
2
Customer satisfaction
2
Data Mining
2
Deutschland
2
Dienstleistungsqualität
2
Germany
2
Gestaltung
2
Internet
2
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18
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5
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Ellonen, Hanna-Kaisa
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Agrebi, Meriem
1
Assimakopoulos, Costas
1
Bin Ismail, Hishamuddin
1
Bright, Laura
1
Chandon, Jean Louis
1
Chong, Siong Choy
1
Dimitriadis, Sergios
1
Dogra, Pallavi
1
Georgiadis, Christos K.
1
Giraldi, Janaina de Moura Engracia
1
Greifeneder, Horst
1
Hien Vo
1
Kaushal, Arun
1
Kim Piew Lai
1
Koritos, Christos
1
Kreutzer, Ralf T.
1
Kuivalainen, Olli
1
Le, Tri D.
1
Lee, Kelvin
1
Lieberam-Schmidt, Sönke
1
Logan, Kelty
1
López-Nicolas, Carolina
1
Makienko, Igor
1
Meidl, Oliver
1
Miller, Kenneth E.
1
Molina-Castillo, Francisco-José
1
Oliveira, Jorge Henrique Caldeira de
1
Papaioannou, Eugenia
1
Rumler, Andrea
1
Sarmaniotis, Christos
1
Souza, Marina Teixeira de
1
Steiner, Paul
1
Suckow, Christina
1
Tarkiainen, Anassi
1
Tarkiainen, Anssi
1
Tong, David Yong Kin
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
Journal of retailing and consumer services
23
International journal of hospitality management
16
Journal of business research : JBR
16
Journal of internet commerce
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
13
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic commerce : IJEC
7
Journal of electronic commerce research : JECR
7
Journal of marketing communications
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of organizational computing and electronic commerce
6
Journal of vacation marketing : an international journal
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
The service industries journal
4
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ECONIS (ZBW)
23
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1
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23
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1
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
4
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
5
Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de
;
Oliveira, Jorge Henrique …
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
Saved in:
6
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
7
The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
Saved in:
8
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
Saved in:
9
Creating fit for sponsorship on corporate websites
Wang, Ye
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 181-208
Persistent link: https://www.econbiz.de/10011497647
Saved in:
10
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
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