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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Beziehungsmarketing"
~subject:"Entwicklung"
~subject:"Social Web"
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Beziehungsmarketing
Entwicklung
Social Web
Social web
145
Internet marketing
127
Online-Marketing
127
Consumer behaviour
119
Konsumentenverhalten
119
social media
53
Brand management
51
Markenführung
51
Relationship marketing
43
Viral marketing
41
Virales Marketing
41
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33
Markenimage
33
Online retailing
32
Online-Handel
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Advertising effects
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Assimakopoulos, Costas
3
Boutsouki, Christina
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Rita, Paulo
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2
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2
Bao, Tong
2
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Ellonen, Hanna-Kaisa
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Moro, Sérgio
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Pascucci, Federica
2
Ramos, Ricardo F.
2
Unal, Sevtap
2
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
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Aghniadi
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Agrebi, Meriem
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1
Ansari, Azarnoush
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
470
Technological forecasting & social change : an international journal
260
Journal of retailing and consumer services
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
216
SpringerLink / Bücher
197
Finance and development : a quarterly magazine of the IMF
150
Information systems research : ISR
148
NBER working paper series
142
Tourism management : research, policies, practice
127
Journal of management information systems : JMIS
126
Working paper / National Bureau of Economic Research, Inc.
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
113
NBER Working Paper
112
Springer eBook Collection
111
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
105
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
CESifo working papers
94
Business horizons
93
International journal of hospitality management
90
International journal of business information systems : IJBIS
89
Psychology & marketing
88
World Bank E-Library Archive
88
International journal of advertising : the review of marketing communications
87
Electronic commerce research
86
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
83
Journal of travel and tourism marketing
80
Management information systems : mis quarterly
78
Discussion paper / Centre for Economic Policy Research
76
Policy research working paper : WPS
75
Journal of promotion management : innovations in planning and applied research
74
Journal of marketing management : MM
72
Cogent business & management
70
International journal of electronic commerce : IJEC
69
The journal of product & brand management
69
Discussion papers / CEPR
68
International journal of electronic marketing and retailing : IJEMR
68
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ECONIS (ZBW)
153
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1
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153
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
5
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
6
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
7
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
10
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
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